The Town Files

Gulf Shores, Alabama

City in Baldwin County · population 15,014 (2020 Census)

Map: where Gulf Shores is in AlabamaGulf Shores
Median home
$382,700
Household income
$78,188
Jan low / Jul high
39° / 90°
Snow a year
0 in
Tornadoes ≤10 mi since 1950
32
Median age
50.8

Gulf Shores is a city of 15,014 people in Baldwin County, Alabama. The median home is worth $382,700, above the typical Alabama town ($161,250). It ranks more seaside character than 98% of Alabama towns, hipper than 96% of Alabama towns, better for retirees than 94% of Alabama towns.

How Gulf Shores ranks

Percentile among Alabama towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Alabama towns.

Gulf Shores lifestyle rankings vs other Alabama townsRetirement94th pctFamilies22nd pctQuiet40th pctWalkability21st pctFirst-time buyers33rd pctYoung professionals92nd pctVibrancy82nd pctHip & trendy96th pctCollege town53rd pctUpscale82nd pctVacation homes94th pctSeaside character98th pctCycling91st pctTransitbottomDriving17th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Gulf Shores is worth $382,700, above the typical Alabama town ($161,250). Homes cost about 4.9 times the median household income of $78,188, which is more affordable than 5% of Alabama towns. Median rent is $1,483 a month. 70.6% of households own their home.

Gulf Shores vs Baldwin County vs typical Alabama townGulf ShoresBaldwin CountyTypical Alabama townHome value$382,700$316,900$161,250Household income$78,188$78,775$56,250Monthly rent$1,483$1,277$834
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Alabama towns with 500+ people.
HousingGulf ShoresTypical Alabama town
Median home value$382,700$161,250
Median rent$1,483$834
Median household income$78,188$56,250
Home value ÷ income4.9×2.8×
Homeownership70.6%71.3%
Median year built20001981
Seasonal / vacation homes33.3%—

Who lives in Gulf Shores

PeopleGulf ShoresTypical Alabama town
Median age50.839.9
Age 65 and over25.9%18.1%
Under 1817.4%—
Bachelor's degree or higher39.9%17.3%
Below the poverty line11.5%16.7%
Veterans9.4%—
Born outside the U.S.7.5%—
Work from home19.8%5.1%
Average commute22.1 min26.1 min
Homes with broadband93.8%86.7%

Weather in Gulf Shores

July highs average 89.8°F and January lows 38.9°F. About 69.0 inches of rain and melted snow fall a year, with 0.0 inches of snow (typical Alabama town: 0.6 in). Expect about 69 days a year at 90°F or hotter and 28 nights at or below freezing.

Gulf Shores monthly temperatures and precipitation30°40°50°60°70°80°90°32° freezing61°39°Jan65°42°Feb71°48°Mar77°54°Apr84°62°May88°70°Jun90°72°Jul90°72°Aug87°67°Sep79°57°Oct70°47°Nov63°41°DecPrecipitation (in)5.54.55.55.64.47.19.16.96.44.24.85.0
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Robertsdale station (19.9 mi away); snowfall estimated from the 4 nearest snow stations, weighted by distance.

Tornadoes, storms and disasters

32 tornadoes have passed within 10 miles of Gulf Shores since 1950, compared with 30 for the typical Alabama town. 4 rated (E)F2 or stronger. The strongest, an F3, struck on October 13, 2001 about 9.7 miles from the town center. The most recent was on June 19, 2023.

Tornadoes within 10 miles of Gulf Shores by decade01950s31960s21970s61980s61990s72000s42010s42020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 19 times; the largest was 4.00 inches on April 10, 2021.

Severe weather in Baldwin County since 1996

Storm events in Baldwin County since 1996 by typeHail143Tornado59Lightning43Heavy Rain19Waterspout26Flash Flood125Rip Current28Funnel Cloud12
NOAA Storm Events Database, Baldwin County, 1996–2026 (all event types recorded since 1996). 41 deaths recorded.

Baldwin County has been included in 39 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
October 9, 2026HurricaneEM-3656: Hurricane Isaias
September 26, 2024HurricaneEM-3618: Hurricane Helene
September 20, 2020HurricaneDR-4563: Hurricane Sally
September 14, 2020HurricaneEM-3545: Hurricane Sally
March 29, 2020BiologicalDR-4503: Covid-19 Pandemic

Jobs and pay in Baldwin County

Baldwin County had 85,118 jobs in 2024, paying an average of $51,157 a year. Unemployment was 2.3% in 2023; in Gulf Shores itself the ACS puts it at 2.4%.

Largest industries in Baldwin CountyRetail14,980 jobs · $38,604Hotels & restaurants14,327 jobs · $28,446Health care & social assistan…11,003 jobs · $57,259Construction5,859 jobs · $70,798Administrative & support4,185 jobs · $43,463Manufacturing4,089 jobs · $65,180
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Baldwin County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Baldwin 2.3%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Gulf Shores

3 public schools with 2,644 students, about 17.5 students per teacher.

SchoolGradesStudentsPer teacher
Gulf Shores Elementary SchoolPK-51,16217.3
Gulf Shores High School9-1288216.0
Gulf Shores Middle School6-860020.7

Towns near Gulf Shores

Gulf Shores questions

Is Gulf Shores, Alabama a good place to retire?

On The Town Files lifestyle rankings, Gulf Shores scores better for retirees than 94% of Alabama towns and quieter than 40%. 25.9% of residents are 65 or older (median age 50.8).

How much does a house cost in Gulf Shores?

The median owner-occupied home in Gulf Shores is valued at $382,700 (Census ACS 2020–2024), against a median household income of $78,188, so homes cost about 4.9 times income. Median rent is $1,483 a month.

What is the weather like in Gulf Shores?

July highs average 89.8°F and January lows 38.9°F (NOAA 1991–2020 normals). It gets about 69.0 inches of precipitation a year and 0.0 inches of snow.

Does Gulf Shores get tornadoes?

32 tornadoes have passed within 10 miles of Gulf Shores since 1950 (NOAA Storm Events); the strongest was a F3 on October 13, 2001. The typical Alabama town has had 30.

How this page is made. Every number comes from public data, matched to Gulf Shores's Census boundary (GEOID 0132272). Comparisons use the median of Alabama towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.