The Town Files

Grand Traverse County, Michigan

96,166 people. The median home is worth $339,400 (typical Michigan town: $193,900) and the median household earns $81,647.

Towns in Grand Traverse County

Towns in Grand Traverse County

TownPeopleMedian homeIncomeMedian age
Garfield19,499$316,200$66,08240.0
Traverse City15,678$415,400$74,08742.7
East Bay11,589$278,800$85,29150.3
Long Lake9,956$410,600$96,22045.0
Blair8,994$275,200$71,58238.0
Green Lake6,703$289,300$92,78442.8
Peninsula6,068$706,900$137,78758.4
Paradise4,952$265,800$74,08437.0
Acme4,456$338,300$110,28141.7
Whitewater2,688$373,000$93,95852.3

People and housing

Grand Traverse CountyTypical Michigan town
Median home value$339,400$193,900
Median rent$1,288$955
Median household income$81,647$69,792
Median age43.543.7
Bachelor's degree or higher40.6%21.5%
Below the poverty line9.6%10.4%

Jobs and pay

51,962 jobs in 2024, average pay $59,257 a year.

Largest industries in Grand Traverse CountyHealth care & social assistan…10,937 jobs · $70,451Retail7,218 jobs · $40,433Hotels & restaurants6,035 jobs · $29,183Manufacturing4,503 jobs · $66,238Construction3,190 jobs · $68,027Finance & insurance2,283 jobs · $106,095
BLS QCEW 2024.
Unemployment rate in Grand Traverse County0%2%4%6%8%10%12%2000200420082012201620202023 3.4%
BLS LAUS via USDA ERS, annual averages.

Storms since 1996

NOAA recorded 298 storm events in Grand Traverse County from 1996 to 2026, with 1 deaths.

Storm events in Grand Traverse County by type since 1996Hail43Flood5Blizzard5High Wind9Ice Storm4Lightning7Heavy Snow45Flash Flood13Winter Storm68Lake-Effect Snow19
NOAA NCEI Storm Events Database.

Federal disaster declarations

Grand Traverse County has been included in 6 FEMA declarations since 1953.

DeclaredIncidentDeclaration
June 30, 2026FloodDR-4925: Severe Storms, Tornadoes, And Flooding
March 27, 2020BiologicalDR-4494: Covid-19 Pandemic
March 13, 2020BiologicalEM-3455: Covid-19
September 7, 2005HurricaneEM-3225: Hurricane Katrina Evacuation
January 27, 1978SnowstormEM-3057: Blizzards & Snowstorms
March 2, 1977DroughtEM-3035: Drought
Sources: U.S. Census Bureau ACS 2020–2024; BLS QCEW and LAUS; NOAA Storm Events; FEMA OpenFEMA (not endorsed by FEMA).