The Town Files

Reno, Michigan

Township in Iosco County · population 632 (2020 Census)

Map: where Reno is in MichiganReno
Median home
$141,400
Household income
$49,583
Jan low / Jul high
11° / 81°
Snow a year
48 in
Tornadoes ≤10 mi since 1950
16
Median age
50.4

Reno is a township of 632 people in Iosco County, Michigan. The median home is worth $141,400, below the typical Michigan town ($193,900). It ranks better for first-time buyers than 81% of Michigan towns, quieter than 79% of Michigan towns, better for a vacation home than 77% of Michigan towns.

How Reno ranks

Percentile among Michigan towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Michigan towns.

Reno lifestyle rankings vs other Michigan townsRetirement67th pctFamilies53rd pctQuiet79th pctWalkability16th pctFirst-time buyers81st pctYoung professionals9th pctVibrancy8th pctHip & trendy55th pctCollege town68th pctUpscale12th pctVacation homes77th pctSeaside characterbottomCycling65th pctTransitbottomDriving25th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Reno is worth $141,400, below the typical Michigan town ($193,900). Homes cost about 2.9 times the median household income of $49,583, which is more affordable than 48% of Michigan towns. Median rent is $1,063 a month. 96.6% of households own their home.

Reno vs Iosco County vs typical Michigan townRenoIosco CountyTypical Michigan townHome value$141,400$142,200$193,900Household income$49,583$50,066$69,792Monthly rent$1,063$719$955
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Michigan towns with 500+ people.
HousingRenoTypical Michigan town
Median home value$141,400$193,900
Median rent$1,063$955
Median household income$49,583$69,792
Home value ÷ income2.9×2.8×
Homeownership96.6%86.8%
Median year built19791975
Seasonal / vacation homes27.9%—

Who lives in Reno

PeopleRenoTypical Michigan town
Median age50.443.7
Age 65 and over24.1%20.7%
Under 1819.5%—
Bachelor's degree or higher9.6%21.5%
Below the poverty line16.7%10.4%
Veterans6.8%—
Born outside the U.S.0.5%—
Work from home7.3%9.1%
Average commute35.0 min25.6 min
Homes with broadband73.0%88.8%

Weather in Reno

July highs average 80.7°F and January lows 10.5°F. About 32.7 inches of rain and melted snow fall a year, with 47.9 inches of snow (typical Michigan town: 52.1 in). Expect about 6 days a year at 90°F or hotter and 173 nights at or below freezing.

Reno monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing28°11°Jan30°10°Feb41°18°Mar53°30°Apr66°42°May76°52°Jun81°57°Jul79°56°Aug71°48°Sep58°37°Oct45°27°Nov34°18°DecPrecipitation (in) · snow (in) in blue1.813.31.512.32.06.53.13.03.33.53.73.32.93.20.12.52.61.910.0
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Hale Loud Dam station (13.2 mi away); snowfall estimated from the 3 nearest snow stations, weighted by distance.

Tornadoes, storms and disasters

16 tornadoes have passed within 10 miles of Reno since 1950, compared with 10 for the typical Michigan town. 6 rated (E)F2 or stronger. The strongest, an F3, struck on March 27, 1991 about 7.8 miles from the town center. Tornadoes within 10 miles have caused 5 deaths and 24 injuries since 1950. The most recent was on June 17, 2014.

Tornadoes within 10 miles of Reno by decade11950s01960s51970s61980s31990s02000s12010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 11 times; the largest was 1.75 inches on May 12, 2000.

Severe weather in Iosco County since 1996

Storm events in Iosco County since 1996 by typeHail54Flood3Tornado2Blizzard4High Wind6Ice Storm5Lightning3Heavy Snow20
NOAA Storm Events Database, Iosco County, 1996–2026 (all event types recorded since 1996).

Iosco County has been included in 11 federal disaster or emergency declarations since 1953, most often for flood, drought, hurricane.

DeclaredIncidentDeclaration
June 30, 2026FloodDR-4925: Severe Storms, Tornadoes, And Flooding
July 9, 2020Dam/Levee BreakDR-4547: Severe Storms And Flooding
March 27, 2020BiologicalDR-4494: Covid-19 Pandemic
March 13, 2020BiologicalEM-3455: Covid-19
September 7, 2005HurricaneEM-3225: Hurricane Katrina Evacuation

Jobs and pay in Iosco County

Iosco County had 7,724 jobs in 2024, paying an average of $59,332 a year. Unemployment was 6% in 2023; in Reno itself the ACS puts it at 5.2%.

Largest industries in Iosco CountyTransportation & warehousing1,422 jobs · $105,934Retail1,057 jobs · $34,544Manufacturing1,006 jobs · $75,318Hotels & restaurants681 jobs · $18,064Construction322 jobs · $61,136Other services230 jobs · $27,955
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Iosco County, 2000–20230%4%8%12%16%2000200420082012201620202023Iosco 6%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Reno

Reno questions

Is Reno, Michigan a good place to retire?

On The Town Files lifestyle rankings, Reno scores better for retirees than 67% of Michigan towns and quieter than 79%. 24.1% of residents are 65 or older (median age 50.4).

How much does a house cost in Reno?

The median owner-occupied home in Reno is valued at $141,400 (Census ACS 2020–2024), against a median household income of $49,583, so homes cost about 2.9 times income. Median rent is $1,063 a month.

What is the weather like in Reno?

July highs average 80.7°F and January lows 10.5°F (NOAA 1991–2020 normals). It gets about 32.7 inches of precipitation a year and 47.9 inches of snow.

Does Reno get tornadoes?

16 tornadoes have passed within 10 miles of Reno since 1950 (NOAA Storm Events); the strongest was a F3 on March 27, 1991. The typical Michigan town has had 10.

How this page is made. Every number comes from public data, matched to Reno's Census boundary (GEOID 2606967960). Comparisons use the median of Michigan towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.