The Town Files

White River, Michigan

Township in Muskegon County · population 1,383 (2020 Census)

Map: where White River is in MichiganWhite River
Median home
$349,400
Household income
$110,179
Jan low / Jul high
19° / 79°
Snow a year
69 in
Tornadoes ≤10 mi since 1950
1
Median age
48.2

White River is a township of 1,383 people in Muskegon County, Michigan. The median home is worth $349,400, above the typical Michigan town ($193,900). It ranks better for a vacation home than 89% of Michigan towns, easier by car than 81% of Michigan towns, better for families than 74% of Michigan towns.

How White River ranks

Percentile among Michigan towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Michigan towns.

White River lifestyle rankings vs other Michigan townsRetirement63rd pctFamilies74th pctQuiet55th pctWalkability44th pctFirst-time buyersbottomYoung professionals39th pctVibrancy45th pctHip & trendy10th pctCollege town45th pctUpscale66th pctVacation homes89th pctSeaside characterbottomCyclingbottomTransitbottomDriving81st pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in White River is worth $349,400, above the typical Michigan town ($193,900). Homes cost about 3.2 times the median household income of $110,179, which is more affordable than 31% of Michigan towns. 94.4% of households own their home.

White River vs Muskegon County vs typical Michigan townWhite RiverMuskegon CountyTypical Michigan townHome value$349,400$198,300$193,900Household income$110,179$65,024$69,792
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Michigan towns with 500+ people.
HousingWhite RiverTypical Michigan town
Median home value$349,400$193,900
Median rent—$955
Median household income$110,179$69,792
Home value ÷ income3.2×2.8×
Homeownership94.4%86.8%
Median year built19791975
Seasonal / vacation homes33.6%—

Who lives in White River

PeopleWhite RiverTypical Michigan town
Median age48.243.7
Age 65 and over29.3%20.7%
Under 1817.9%—
Bachelor's degree or higher42.3%21.5%
Below the poverty line4.0%10.4%
Veterans6.7%—
Born outside the U.S.3.4%—
Work from home12.1%9.1%
Average commute29.2 min25.6 min
Homes with broadband97.7%88.8%

Weather in White River

July highs average 79.3°F and January lows 18.6°F. About 35.2 inches of rain and melted snow fall a year, with 68.9 inches of snow (typical Michigan town: 52.1 in). Expect about 2 days a year at 90°F or hotter and 145 nights at or below freezing.

White River monthly temperatures and precipitation10°20°30°40°50°60°70°80°32° freezing30°19°Jan32°19°Feb42°25°Mar55°34°Apr67°44°May75°53°Jun79°58°Jul78°57°Aug72°51°Sep59°41°Oct45°32°Nov35°25°DecPrecipitation (in) · snow (in) in blue2.626.01.413.82.36.73.81.73.43.33.03.33.24.10.13.14.71.815.9
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Montague 4 Nw station (2.2 mi away).

Tornadoes, storms and disasters

1 tornado has passed within 10 miles of White River since 1950, compared with 10 for the typical Michigan town. The strongest, an F1, struck on April 16, 1967 about 3.2 miles from the town center. The most recent was on April 16, 1967.

Tornadoes within 10 miles of White River by decade01950s11960s01970s01980s01990s02000s02010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 10 times; the largest was 2.00 inches on July 17, 2006.

Severe weather in Muskegon County since 1996

Storm events in Muskegon County since 1996 by typeHail49Flood5Tornado3Blizzard8High Wind19Ice Storm3Heavy Snow36Flash Flood9
NOAA Storm Events Database, Muskegon County, 1996–2026 (all event types recorded since 1996). 1 deaths recorded.

Muskegon County has been included in 14 federal disaster or emergency declarations since 1953, most often for flood, hurricane, snowstorm.

DeclaredIncidentDeclaration
June 30, 2026FloodDR-4925: Severe Storms, Tornadoes, And Flooding
March 27, 2020BiologicalDR-4494: Covid-19 Pandemic
March 13, 2020BiologicalEM-3455: Covid-19
June 18, 2013FloodDR-4121: Flooding
September 7, 2005HurricaneEM-3225: Hurricane Katrina Evacuation

Jobs and pay in Muskegon County

Muskegon County had 63,475 jobs in 2024, paying an average of $53,204 a year. Unemployment was 4.4% in 2023; in White River itself the ACS puts it at 1%.

Largest industries in Muskegon CountyManufacturing13,093 jobs · $73,625Retail11,104 jobs · $34,215Health care & social assistan…10,424 jobs · $57,635Hotels & restaurants6,838 jobs · $22,338Construction2,424 jobs · $77,963Professional & technical serv…1,848 jobs · $61,559
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Muskegon County, 2000–20230%4%8%12%16%2000200420082012201620202023Muskegon 4.4%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near White River

White River questions

Is White River, Michigan a good place to retire?

On The Town Files lifestyle rankings, White River scores better for retirees than 63% of Michigan towns and quieter than 55%. 29.3% of residents are 65 or older (median age 48.2).

How much does a house cost in White River?

The median owner-occupied home in White River is valued at $349,400 (Census ACS 2020–2024), against a median household income of $110,179, so homes cost about 3.2 times income. Median rent is — a month.

What is the weather like in White River?

July highs average 79.3°F and January lows 18.6°F (NOAA 1991–2020 normals). It gets about 35.2 inches of precipitation a year and 68.9 inches of snow.

Does White River get tornadoes?

1 tornado has passed within 10 miles of White River since 1950 (NOAA Storm Events); the strongest was a F1 on April 16, 1967. The typical Michigan town has had 10.

How this page is made. Every number comes from public data, matched to White River's Census boundary (GEOID 2612186980). Comparisons use the median of Michigan towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.