The Town Files

Lead, South Dakota

City in Lawrence County · population 2,982 (2020 Census)

Lead, South Dakota
Photo: Gary Chancey, Black Hills National Forest (public domain, Wikimedia Commons)
Median home
$189,400
Household income
$73,047
Jan low / Jul high
18° / 82°
Snow a year
184 in
Tornadoes ≤10 mi since 1950
9
Median age
46.5

Lead is a city of 2,982 people in Lawrence County, South Dakota. The median home is worth $189,400, close to the typical South Dakota town ($182,100). It ranks more walkable than 100% of South Dakota towns, hipper than 100% of South Dakota towns, more of a college town than 99% of South Dakota towns.

Map: where Lead is in South DakotaLead
Lead in our rankings:

How Lead ranks

Percentile among South Dakota towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of South Dakota towns.

Lead lifestyle rankings vs other South Dakota townsRetirement55th pctFamilies30th pctQuiet31st pctWalkability100th pctFirst-time buyersbottomYoung professionals21st pctVibrancy94th pctHip & trendy100th pctCollege town99th pctUpscale19th pctVacation homes93rd pctSeaside characterbottomCyclingbottomTransit99th pctDriving17th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Lead is worth $189,400, close to the typical South Dakota town ($182,100). Homes cost about 2.6 times the median household income of $73,047, which is more affordable than 54% of South Dakota towns. Median rent is $835 a month. 70.3% of households own their home.

Lead vs Lawrence County vs typical South Dakota townLeadLawrence CountyTypical South Dakota townHome value$189,400$346,500$182,100Household income$73,047$73,384$66,086Monthly rent$835$938$785
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of South Dakota towns with 500+ people.
HousingLeadTypical South Dakota town
Median home value$189,400$182,100
Median rent$835$785
Median household income$73,047$66,086
Home value ÷ income2.6×2.7×
Homeownership70.3%71.0%
Median year built19381973
Seasonal / vacation homes9.4%—

Who lives in Lead

PeopleLeadTypical South Dakota town
Median age46.539.5
Age 65 and over27.2%19.4%
Under 1814.7%—
Bachelor's degree or higher20.5%23.6%
Below the poverty line7.5%10.1%
Veterans9.0%—
Born outside the U.S.0.9%—
Work from home2.0%5.7%
Average commute20.1 min17.4 min
Homes with broadband79.4%86.7%

Weather in Lead

July highs average 81.7°F and January lows 17.7°F. About 31.8 inches of rain and melted snow fall a year, with 183.9 inches of snow (typical South Dakota town: 39.8 in). Expect about 6 days a year at 90°F or hotter and 167 nights at or below freezing.

Lead monthly temperatures and precipitation10°20°30°40°50°60°70°80°90°32° freezing38°18°Jan39°18°Feb47°25°Mar54°31°Apr63°41°May74°50°Jun82°57°Jul81°55°Aug72°47°Sep57°35°Oct46°25°Nov38°19°DecPrecipitation (in) · snow (in) in blue1.524.81.826.22.227.63.529.04.96.73.80.93.12.32.01.83.319.31.722.31.525.3
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Lead station (1.2 mi away).

Tornadoes, storms and disasters

9 tornadoes have passed within 10 miles of Lead since 1950, compared with 13 for the typical South Dakota town. 2 rated (E)F2 or stronger. The strongest, an F3, struck on July 12, 1965 about 9.5 miles from the town center. The most recent was on July 10, 2020.

Tornadoes within 10 miles of Lead by decade21950s31960s01970s01980s01990s12000s22010s12020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 158 times; the largest was 3.00 inches on June 29, 2018.

Severe weather in Lawrence County since 1996

Storm events in Lawrence County since 1996 by typeHail496Flood13Tornado8Blizzard38High Wind108Heavy Snow88Flash Flood15Winter Storm212
NOAA Storm Events Database, Lawrence County, 1996–2026 (all event types recorded since 1996). 4 deaths recorded.

Lawrence County has been included in 17 federal disaster or emergency declarations since 1953, most often for fire, flood, snowstorm.

DeclaredIncidentDeclaration
April 5, 2020BiologicalDR-4527: Covid-19 Pandemic
March 13, 2020BiologicalEM-3475: Covid-19
October 7, 2019Severe StormDR-4467: Severe Storms, Tornadoes, And Flooding
November 8, 2013Severe StormDR-4155: Severe Winter Storm, Snowstorm, And Flooding
June 28, 2013Severe StormDR-4125: Severe Storms, Tornado, And Flooding

Jobs and pay in Lawrence County

Lawrence County had 13,566 jobs in 2024, paying an average of $50,201 a year. Unemployment was 1.9% in 2023; in Lead itself the ACS puts it at 0%.

Largest industries in Lawrence CountyHotels & restaurants3,304 jobs · $29,426Retail1,748 jobs · $39,173Health care & social assistan…1,682 jobs · $64,316Construction920 jobs · $59,505Professional & technical serv…695 jobs · $81,631Arts & recreation587 jobs · $34,661
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Lawrence County, 2000–20230%2%4%6%2000200420082012201620202023Lawrence 1.9%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Lead

2 public schools with 362 students, about 10.6 students per teacher.

SchoolGradesStudentsPer teacher
Lead-Deadwood High School - 019-1221811.5
Lead-Deadwood Middle School - 026-81449.6

Towns near Lead

Lead questions

Is Lead, South Dakota a good place to retire?

On The Town Files lifestyle rankings, Lead scores better for retirees than 55% of South Dakota towns and quieter than 31%. 27.2% of residents are 65 or older (median age 46.5).

How much does a house cost in Lead?

The median owner-occupied home in Lead is valued at $189,400 (Census ACS 2020–2024), against a median household income of $73,047, so homes cost about 2.6 times income. Median rent is $835 a month.

What is the weather like in Lead?

July highs average 81.7°F and January lows 17.7°F (NOAA 1991–2020 normals). It gets about 31.8 inches of precipitation a year and 183.9 inches of snow.

Does Lead get tornadoes?

9 tornadoes have passed within 10 miles of Lead since 1950 (NOAA Storm Events); the strongest was a F3 on July 12, 1965. The typical South Dakota town has had 13.

How this page is made. Every number comes from public data, matched to Lead's Census boundary (GEOID 4636220). Comparisons use the median of South Dakota towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.