The Town FilesNew London, Texas
City in Rusk County · population 958 (2020 Census)
- Median home
- $150,000
- Household income
- $63,036
- Jan low / Jul high
- 36° / 94°
- Snow a year
- 1 in
- Tornadoes ≤10 mi since 1950
- 34
- Median age
- 41.8
New London is a city of 958 people in Rusk County, Texas. The median home is worth $150,000, below the typical Texas town ($184,100). It ranks easier by car than 89% of Texas towns, hipper than 85% of Texas towns, better for first-time buyers than 75% of Texas towns.
How New London ranks
Percentile among Texas towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Texas towns.
Homes and cost of living
The median home in New London is worth $150,000, below the typical Texas town ($184,100). Homes cost about 2.4 times the median household income of $63,036, which is more affordable than 69% of Texas towns. 94.0% of households own their home.
| Housing | New London | Typical Texas town |
|---|---|---|
| Median home value | $150,000 | $184,100 |
| Median rent | — | $1,086 |
| Median household income | $63,036 | $65,842 |
| Home value ÷ income | 2.4× | 2.9× |
| Homeownership | 94.0% | 72.9% |
| Median year built | 1972 | 1985 |
| Seasonal / vacation homes | 0.0% | — |
Who lives in New London
| People | New London | Typical Texas town |
|---|---|---|
| Median age | 41.8 | 37.1 |
| Age 65 and over | 21.8% | 15.6% |
| Under 18 | 24.4% | — |
| Bachelor's degree or higher | 13.5% | 18.9% |
| Below the poverty line | 20.5% | 13.1% |
| Veterans | 7.8% | — |
| Born outside the U.S. | 2.0% | — |
| Work from home | 2.2% | 7.8% |
| Average commute | 30.8 min | 26.1 min |
| Homes with broadband | 82.2% | 89.2% |
Weather in New London
July highs average 93.6°F and January lows 35.6°F. About 50.4 inches of rain and melted snow fall a year, with 0.6 inches of snow (typical Texas town: 0.2 in). Expect about 89 days a year at 90°F or hotter and 41 nights at or below freezing.
Tornadoes, storms and disasters
34 tornadoes have passed within 10 miles of New London since 1950, compared with 21 for the typical Texas town. 16 rated (E)F2 or stronger. The strongest, an F3, struck on March 3, 1970 about 3.6 miles from the town center. The most recent was on October 28, 2025.
Hail of 1 inch or larger has been reported within 10 miles 68 times; the largest was 3.50 inches on April 11, 1962.
Severe weather in Rusk County since 1996
Rusk County has been included in 27 federal disaster or emergency declarations since 1953, most often for fire, flood, other.
| Declared | Incident | Declaration |
|---|---|---|
| July 9, 2024 | Hurricane | DR-4798: Hurricane Beryl |
| May 17, 2024 | Flood | DR-4781: Severe Storms, Straight-Line Winds, Tornadoes, And Flooding |
| February 19, 2021 | Severe Ice Storm | DR-4586: Severe Winter Storms |
| February 14, 2021 | Severe Ice Storm | EM-3554: Severe Winter Storm |
| August 24, 2020 | Hurricane | EM-3540: Tropical Storms Marco And Laura |
Jobs and pay in Rusk County
Rusk County had 13,100 jobs in 2024, paying an average of $53,942 a year. Unemployment was 4.1% in 2023; in New London itself the ACS puts it at 6.7%.
Public schools in New London
4 public schools with 1,013 students, about 13.0 students per teacher.
| School | Grades | Students | Per teacher |
|---|---|---|---|
| WEST RUSK H S | 8-12 | 349 | 14.0 |
| WEST RUSK MIDDLE | 6-8 | 244 | 13.6 |
| WEST RUSK EL | PK-2 | 217 | 12.1 |
| WEST RUSK INT | 3-5 | 203 | 11.9 |
Towns near New London
- Overton, TX2.5 mi · 2,275 people · home $115,300
- Arp, TX7.8 mi · 892 people · home $106,100
- Kilgore, TX9.7 mi · 13,376 people · home $171,600
- Henderson, TX11.0 mi · 13,271 people · home $173,700
- Liberty City, TX12.6 mi · 2,721 people · home $200,000
- New Chapel Hill, TX14.1 mi · 620 people · home $186,400
- Troup, TX14.1 mi · 2,006 people · home $159,400
- Lakeport, TX15.9 mi · 976 people · home $123,800
New London questions
Is New London, Texas a good place to retire?
On The Town Files lifestyle rankings, New London scores better for retirees than 45% of Texas towns and quieter than 54%. 21.8% of residents are 65 or older (median age 41.8).
How much does a house cost in New London?
The median owner-occupied home in New London is valued at $150,000 (Census ACS 2020–2024), against a median household income of $63,036, so homes cost about 2.4 times income. Median rent is — a month.
What is the weather like in New London?
July highs average 93.6°F and January lows 35.6°F (NOAA 1991–2020 normals). It gets about 50.4 inches of precipitation a year and 0.6 inches of snow.
Does New London get tornadoes?
34 tornadoes have passed within 10 miles of New London since 1950 (NOAA Storm Events); the strongest was a F3 on March 3, 1970. The typical Texas town has had 21.
- U.S. Census Bureau, American Community Survey 5-year estimates (2020–2024)
- U.S. Census Bureau, 2020 Census and 2025 Gazetteer (2020 / 2025)
- NOAA NCEI U.S. Climate Normals (1991–2020)
- NOAA NCEI Storm Events Database (1950–2026)
- FEMA OpenFEMA Disaster Declarations (this product uses the FEMA OpenFEMA API but is not endorsed by FEMA) (1953–2026)
- NCES Common Core of Data (2023–24)
- BLS Quarterly Census of Employment and Wages; USDA ERS county unemployment (BLS LAUS) (2000–2024)
- The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025)