The Town FilesBreed, Wisconsin
Town in Oconto County · population 698 (2020 Census)
- Median home
- $198,700
- Household income
- $74,063
- Jan low / Jul high
- 5° / 79°
- Snow a year
- 57 in
- Tornadoes ≤10 mi since 1950
- 3
- Median age
- 57.0
Breed is a town of 698 people in Oconto County, Wisconsin. The median home is worth $198,700, below the typical Wisconsin town ($256,000). It ranks better for first-time buyers than 98% of Wisconsin towns, quieter than 87% of Wisconsin towns, better for a vacation home than 75% of Wisconsin towns.
How Breed ranks
Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.
Homes and cost of living
The median home in Breed is worth $198,700, below the typical Wisconsin town ($256,000). Homes cost about 2.7 times the median household income of $74,063, which is more affordable than 79% of Wisconsin towns. Median rent is $1,125 a month. 95.7% of households own their home.
| Housing | Breed | Typical Wisconsin town |
|---|---|---|
| Median home value | $198,700 | $256,000 |
| Median rent | $1,125 | $951 |
| Median household income | $74,063 | $82,217 |
| Home value ÷ income | 2.7× | 3.1× |
| Homeownership | 95.7% | 86.8% |
| Median year built | 1985 | 1978 |
| Seasonal / vacation homes | 41.8% | — |
Who lives in Breed
| People | Breed | Typical Wisconsin town |
|---|---|---|
| Median age | 57.0 | 45.1 |
| Age 65 and over | 29.6% | 21.0% |
| Under 18 | 14.3% | — |
| Bachelor's degree or higher | 12.7% | 23.8% |
| Below the poverty line | 12.4% | 7.2% |
| Veterans | 11.7% | — |
| Born outside the U.S. | 0.3% | — |
| Work from home | 15.1% | 10.9% |
| Average commute | 29.7 min | 24.6 min |
| Homes with broadband | 84.8% | 89.1% |
Weather in Breed
July highs average 78.8°F and January lows 5.1°F. About 32.1 inches of rain and melted snow fall a year, with 56.6 inches of snow (typical Wisconsin town: 45.7 in). Expect about 5 days a year at 90°F or hotter and 177 nights at or below freezing.
Tornadoes, storms and disasters
3 tornadoes have passed within 10 miles of Breed since 1950, compared with 15 for the typical Wisconsin town. 3 rated (E)F2 or stronger. The strongest, an F3, struck on September 28, 1971 about 8.7 miles from the town center. The most recent was on September 28, 1971.
Hail of 1 inch or larger has been reported within 10 miles 15 times; the largest was 4.00 inches on July 1, 2006.
Severe weather in Oconto County since 1996
Oconto County has been included in 6 federal disaster or emergency declarations since 1953, most often for flood, drought, hurricane.
| Declared | Incident | Declaration |
|---|---|---|
| April 4, 2020 | Biological | DR-4520: Covid-19 Pandemic |
| March 13, 2020 | Biological | EM-3454: Covid-19 |
| August 27, 2019 | Flood | DR-4459: Severe Storms, Tornadoes, Straight-Line Winds, And Flooding |
| September 13, 2005 | Hurricane | EM-3249: Hurricane Katrina Evacuation |
| June 17, 1976 | Drought | EM-3014: Drought |
Jobs and pay in Oconto County
Oconto County had 9,125 jobs in 2024, paying an average of $46,685 a year. Unemployment was 3.3% in 2023; in Breed itself the ACS puts it at 2.3%.
Towns near Breed
- Suring, WI5.6 mi · 517 people · home $85,400
- Mountain, WI6.3 mi · 832 people · home $205,400
- How, WI6.5 mi · 527 people · home $211,900
- Maple Valley, WI8.2 mi · 647 people · home $178,400
- Brazeau, WI10.9 mi · 1,340 people · home $231,100
- Underhill, WI11.6 mi · 864 people · home $165,700
- Riverview, WI11.9 mi · 819 people · home $191,100
- Menominee, WI13.2 mi · 4,255 people · home $110,200
Breed questions
Is Breed, Wisconsin a good place to retire?
On The Town Files lifestyle rankings, Breed scores better for retirees than 26% of Wisconsin towns and quieter than 87%. 29.6% of residents are 65 or older (median age 57.0).
How much does a house cost in Breed?
The median owner-occupied home in Breed is valued at $198,700 (Census ACS 2020–2024), against a median household income of $74,063, so homes cost about 2.7 times income. Median rent is $1,125 a month.
What is the weather like in Breed?
July highs average 78.8°F and January lows 5.1°F (NOAA 1991–2020 normals). It gets about 32.1 inches of precipitation a year and 56.6 inches of snow.
Does Breed get tornadoes?
3 tornadoes have passed within 10 miles of Breed since 1950 (NOAA Storm Events); the strongest was a F3 on September 28, 1971. The typical Wisconsin town has had 15.
- U.S. Census Bureau, American Community Survey 5-year estimates (2020–2024)
- U.S. Census Bureau, 2020 Census and 2025 Gazetteer (2020 / 2025)
- NOAA NCEI U.S. Climate Normals (1991–2020)
- NOAA NCEI Storm Events Database (1950–2026)
- FEMA OpenFEMA Disaster Declarations (this product uses the FEMA OpenFEMA API but is not endorsed by FEMA) (1953–2026)
- NCES Common Core of Data (2023–24)
- BLS Quarterly Census of Employment and Wages; USDA ERS county unemployment (BLS LAUS) (2000–2024)
- The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025)