The Town Files

Pierce County, Wisconsin

42,584 people. The median home is worth $333,700 (typical Wisconsin town: $256,000) and the median household earns $92,109.

Towns in Pierce County

Towns in Pierce County

TownPeopleMedian homeIncomeMedian age
River Falls16,182$327,600$83,62728.6
Prescott4,333$306,900$74,41241.5
Ellsworth3,348$262,200$87,85739.1
Oak Grove2,361$531,400$153,27944.4
River Falls2,215$390,500$118,50040.8
Clifton2,177$460,300$123,22144.4
Trenton1,911$301,800$109,75051.3
Trimbelle1,679$333,000$107,37550.0
Spring Valley1,401$198,900$69,75040.4
Martell1,147$356,900$94,51954.5
Ellsworth1,121$387,400$121,25038.7
Gilman1,006$362,600$107,96942.0
Hartland830$306,700$97,88539.0
Elmwood820$172,000$61,56351.4
El Paso724$266,700$101,25042.3
Union602$209,800$94,75031.6
Spring Lake598$232,100$97,90545.8
Plum City596$168,400$66,07145.4
Maiden Rock591$322,200$73,92958.7

People and housing

Pierce CountyTypical Wisconsin town
Median home value$333,700$256,000
Median rent$1,044$951
Median household income$92,109$82,217
Median age38.845.1
Bachelor's degree or higher33.5%23.8%
Below the poverty line9.8%7.2%

Jobs and pay

10,512 jobs in 2024, average pay $47,483 a year.

Largest industries in Pierce CountyManufacturing1,700 jobs · $62,948Hotels & restaurants1,189 jobs · $19,302Retail1,054 jobs · $29,516Health care & social assistan…799 jobs · $39,246Construction453 jobs · $69,525Wholesale trade360 jobs · $65,780
BLS QCEW 2024.
Unemployment rate in Pierce County0%2%4%6%8%2000200420082012201620202023 3.5%
BLS LAUS via USDA ERS, annual averages.

Storms since 1996

NOAA recorded 404 storm events in Pierce County from 1996 to 2026.

Storm events in Pierce County by type since 1996Hail105Heat6Flood6Tornado14Heavy Rain9Heavy Snow17Flash Flood11Winter Storm69Winter Weather17Cold/Wind Chill7
NOAA NCEI Storm Events Database.

Federal disaster declarations

Pierce County has been included in 13 FEMA declarations since 1953.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation
May 11, 2001FloodDR-1369: Flooding, Severe Storms And Tornadoes
July 24, 1998Severe StormDR-1236: Severe Storms,Straigh Line Winds, Tornadoes,Rain,And Floodi
July 2, 1993Severe StormDR-994: Severe Storms, Tornadoes & Flooding
Sources: U.S. Census Bureau ACS 2020–2024; BLS QCEW and LAUS; NOAA Storm Events; FEMA OpenFEMA (not endorsed by FEMA).