Florence, Wisconsin

Community in Florence County · population 641 (2020 Census)

Median home: $85,700
Household income: $40,368
Jan low / Jul high: 3° / 78°
Snow a year: 66 in
Tornadoes ≤10 mi since 1950: 2
Median age: 47.0

Florence is a community of 641 people in Florence County, Wisconsin. The median home is worth $85,700, below the typical Wisconsin town ($256,000). It ranks quieter than 97% of Wisconsin towns, better for retirees than 78% of Wisconsin towns, better for a vacation home than 75% of Wisconsin towns.

Florence in our rankings:

How Florence ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Florence is worth $85,700, below the typical Wisconsin town ($256,000). Homes cost about 2.1 times the median household income of $40,368, which is more affordable than 96% of Wisconsin towns. Median rent is $545 a month. 71.6% of households own their home.

Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.

Housing	Florence	Typical Wisconsin town
Median home value	$85,700	$256,000
Median rent	$545	$951
Median household income	$40,368	$82,217
Home value ÷ income	2.1×	3.1×
Homeownership	71.6%	86.8%
Median year built	1961	1978
Seasonal / vacation homes	9.4%	—

Who lives in Florence

People	Florence	Typical Wisconsin town
Median age	47.0	45.1
Age 65 and over	22.3%	21.0%
Under 18	17.2%	—
Bachelor's degree or higher	32.8%	23.8%
Below the poverty line	15.0%	7.2%
Veterans	13.6%	—
Born outside the U.S.	1.8%	—
Work from home	0.0%	10.9%
Average commute	12.5 min	24.6 min
Homes with broadband	74.1%	89.1%

Weather in Florence

July highs average 77.5°F and January lows 3.2°F. About 30.4 inches of rain and melted snow fall a year, with 65.6 inches of snow (typical Wisconsin town: 45.7 in). Expect about 3 days a year at 90°F or hotter and 190 nights at or below freezing.

NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Florence station (1.2 mi away).

Tornadoes, storms and disasters

2 tornadoes have passed within 10 miles of Florence since 1950, compared with 15 for the typical Wisconsin town. The strongest, an EF1, struck on August 9, 2020 about 6.7 miles from the town center. The most recent was on August 9, 2020.

NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 15 times; the largest was 2.75 inches on June 9, 2000.

Severe weather in Florence County since 1996

NOAA Storm Events Database, Florence County, 1996–2026 (all event types recorded since 1996). 2 deaths recorded.

Florence County has been included in 6 federal disaster or emergency declarations since 1953, most often for flood, drought, hurricane.

Declared	Incident	Declaration
April 4, 2020	Biological	DR-4520: Covid-19 Pandemic
March 13, 2020	Biological	EM-3454: Covid-19
August 9, 2016	Severe Storm	DR-4276: Severe Storms And Flooding
September 13, 2005	Hurricane	EM-3249: Hurricane Katrina Evacuation
August 16, 1999	Flood	DR-1284: Wi-Flood-07/20/99

Jobs and pay in Florence County

Florence County had 972 jobs in 2024, paying an average of $36,280 a year. Unemployment was 3.4% in 2023; in Florence itself the ACS puts it at 4.2%.

BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.

Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Florence

Florence, WI
6.3 mi · 2,096 people · home $196,200
Mastodon, MI
6.9 mi · 576 people · home $124,000
Kingsford, MI
10.6 mi · 5,139 people · home $132,100
Iron Mountain, MI
11.0 mi · 7,518 people · home $141,600
Breitung, MI
11.5 mi · 5,831 people · home $175,300
Crystal Falls, MI
12.0 mi · 1,598 people · home $83,300
Aurora, WI
13.3 mi · 987 people · home $163,000
Quinnesec, MI
14.4 mi · 1,083 people · home $154,900

Florence questions

Is Florence, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Florence scores better for retirees than 78% of Wisconsin towns and quieter than 97%. 22.3% of residents are 65 or older (median age 47.0).

How much does a house cost in Florence?

The median owner-occupied home in Florence is valued at $85,700 (Census ACS 2020–2024), against a median household income of $40,368, so homes cost about 2.1 times income. Median rent is $545 a month.

What is the weather like in Florence?

July highs average 77.5°F and January lows 3.2°F (NOAA 1991–2020 normals). It gets about 30.4 inches of precipitation a year and 65.6 inches of snow.

Does Florence get tornadoes?

2 tornadoes have passed within 10 miles of Florence since 1950 (NOAA Storm Events); the strongest was an EF1 on August 9, 2020. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Florence's Census boundary (GEOID 5526175). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center.

U.S. Census Bureau, American Community Survey 5-year estimates (2020–2024)
U.S. Census Bureau, 2020 Census and 2025 Gazetteer (2020 / 2025)
NOAA NCEI U.S. Climate Normals (1991–2020)
NOAA NCEI Storm Events Database (1950–2026)
FEMA OpenFEMA Disaster Declarations (this product uses the FEMA OpenFEMA API but is not endorsed by FEMA) (1953–2026)
NCES Common Core of Data (2023–24)
BLS Quarterly Census of Employment and Wages; USDA ERS county unemployment (BLS LAUS) (2000–2024)
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025)

Data snapshot 2026-11-13.