The Town Files

Lake, Wisconsin

Town in Price County · population 1,106 (2020 Census)

Map: where Lake is in WisconsinLake
Median home
$222,300
Household income
$69,875
Jan low / Jul high
1° / 78°
Snow a year
57 in
Tornadoes ≤10 mi since 1950
6
Median age
60.1

Lake is a town of 1,106 people in Price County, Wisconsin. The median home is worth $222,300, below the typical Wisconsin town ($256,000). It ranks quieter than 88% of Wisconsin towns, better for retirees than 80% of Wisconsin towns, better for a vacation home than 75% of Wisconsin towns.

How Lake ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Lake lifestyle rankings vs other Wisconsin townsRetirement80th pctFamilies29th pctQuiet88th pctWalkability11th pctFirst-time buyers55th pctYoung professionals15th pctVibrancy12th pctHip & trendy62nd pctCollege town13th pctUpscale24th pctVacation homes75th pctSeaside characterbottomCycling64th pctTransitbottomDriving34th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Lake is worth $222,300, below the typical Wisconsin town ($256,000). Homes cost about 3.2 times the median household income of $69,875, which is more affordable than 48% of Wisconsin towns. Median rent is $761 a month. 89.9% of households own their home.

Lake vs Price County vs typical Wisconsin townLakePrice CountyTypical Wisconsin townHome value$222,300$162,500$256,000Household income$69,875$60,546$82,217Monthly rent$761$786$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingLakeTypical Wisconsin town
Median home value$222,300$256,000
Median rent$761$951
Median household income$69,875$82,217
Home value ÷ income3.2×3.1×
Homeownership89.9%86.8%
Median year built19811978
Seasonal / vacation homes44.9%—

Who lives in Lake

PeopleLakeTypical Wisconsin town
Median age60.145.1
Age 65 and over34.9%21.0%
Under 186.6%—
Bachelor's degree or higher16.6%23.8%
Below the poverty line3.9%7.2%
Veterans9.8%—
Born outside the U.S.0.0%—
Work from home3.7%10.9%
Average commute18.1 min24.6 min
Homes with broadband85.9%89.1%

Weather in Lake

July highs average 77.7°F and January lows 1.1°F. About 36.0 inches of rain and melted snow fall a year, with 57.3 inches of snow (typical Wisconsin town: 45.7 in). Expect about 2 days a year at 90°F or hotter and 195 nights at or below freezing.

Lake monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°32° freezing20°1°Jan24°3°Feb37°14°Mar50°28°Apr64°40°May74°50°Jun78°54°Jul76°52°Aug68°44°Sep53°33°Oct37°22°Nov25°10°DecPrecipitation (in) · snow (in) in blue1.210.71.410.22.09.33.04.23.90.15.04.33.73.84.00.92.17.91.814.0
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Butternut 3Sw station (4.3 mi away); snowfall estimated from the 1 nearest snow stations, weighted by distance.

Tornadoes, storms and disasters

6 tornadoes have passed within 10 miles of Lake since 1950, compared with 15 for the typical Wisconsin town. 2 rated (E)F2 or stronger. The strongest, an F3, struck on June 8, 1985 about 4.5 miles from the town center. The most recent was on May 22, 2011.

Tornadoes within 10 miles of Lake by decade01950s21960s01970s11980s01990s22000s12010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 24 times; the largest was 2.25 inches on June 5, 2005.

Severe weather in Price County since 1996

Storm events in Price County since 1996 by typeHail152Flood3Drought41Tornado12Ice Storm6Heavy Snow81Flash Flood15Strong Wind3
NOAA Storm Events Database, Price County, 1996–2026 (all event types recorded since 1996).

Price County has been included in 8 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation
September 10, 2002TornadoDR-1432: Severe Storms, Tornadoes And Flooding
August 16, 1999FloodDR-1284: Wi-Flood-07/20/99

Jobs and pay in Price County

Price County had 4,876 jobs in 2024, paying an average of $48,882 a year. Unemployment was 3.4% in 2023; in Lake itself the ACS puts it at 4.5%.

Largest industries in Price CountyManufacturing1,716 jobs · $56,209Retail552 jobs · $29,093Professional & technical serv…274 jobs · $84,156Hotels & restaurants239 jobs · $16,270Construction127 jobs · $62,197Finance & insurance104 jobs · $45,452
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Price County, 2000–20230%2%4%6%8%10%12%2000200420082012201620202023Price 3.4%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Lake

Lake questions

Is Lake, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Lake scores better for retirees than 80% of Wisconsin towns and quieter than 88%. 34.9% of residents are 65 or older (median age 60.1).

How much does a house cost in Lake?

The median owner-occupied home in Lake is valued at $222,300 (Census ACS 2020–2024), against a median household income of $69,875, so homes cost about 3.2 times income. Median rent is $761 a month.

What is the weather like in Lake?

July highs average 77.7°F and January lows 1.1°F (NOAA 1991–2020 normals). It gets about 36.0 inches of precipitation a year and 57.3 inches of snow.

Does Lake get tornadoes?

6 tornadoes have passed within 10 miles of Lake since 1950 (NOAA Storm Events); the strongest was a F3 on June 8, 1985. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Lake's Census boundary (GEOID 5509941150). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.