The Town Files

Loyal, Wisconsin

Town in Clark County · population 790 (2020 Census)

Map: where Loyal is in WisconsinLoyal
Median home
$275,000
Household income
$93,523
Jan low / Jul high
5° / 80°
Snow a year
48 in
Tornadoes ≤10 mi since 1950
21
Median age
21.7

Loyal is a town of 790 people in Clark County, Wisconsin. The median home is worth $275,000, above the typical Wisconsin town ($256,000). It ranks better for cycling than 94% of Wisconsin towns, better for first-time buyers than 82% of Wisconsin towns, better for families than 81% of Wisconsin towns.

How Loyal ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Loyal lifestyle rankings vs other Wisconsin townsRetirement5th pctFamilies81st pctQuiet40th pctWalkability45th pctFirst-time buyers82nd pctYoung professionals44th pctVibrancy27th pctHip & trendy19th pctCollege town39th pctUpscale19th pctVacation homesbottomSeaside characterbottomCycling94th pctTransit76th pctDriving27th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Loyal is worth $275,000, above the typical Wisconsin town ($256,000). Homes cost about 2.9 times the median household income of $93,523, which is more affordable than 68% of Wisconsin towns. Median rent is $933 a month. 86.1% of households own their home.

Loyal vs Clark County vs typical Wisconsin townLoyalClark CountyTypical Wisconsin townHome value$275,000$172,800$256,000Household income$93,523$67,400$82,217Monthly rent$933$823$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingLoyalTypical Wisconsin town
Median home value$275,000$256,000
Median rent$933$951
Median household income$93,523$82,217
Home value ÷ income2.9×3.1×
Homeownership86.1%86.8%
Median year built19611978
Seasonal / vacation homes0.0%—

Who lives in Loyal

PeopleLoyalTypical Wisconsin town
Median age21.745.1
Age 65 and over6.8%21.0%
Under 1845.0%—
Bachelor's degree or higher11.5%23.8%
Below the poverty line5.8%7.2%
Veterans2.6%—
Born outside the U.S.0.1%—
Work from home23.6%10.9%
Average commute20.7 min24.6 min
Homes with broadband67.9%89.1%

Weather in Loyal

July highs average 80.4°F and January lows 5.4°F. About 35.5 inches of rain and melted snow fall a year, with 48.2 inches of snow (typical Wisconsin town: 45.7 in). Expect about 5 days a year at 90°F or hotter and 177 nights at or below freezing.

Loyal monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing24°5°Jan29°8°Feb41°20°Mar55°32°Apr68°44°May77°54°Jun80°58°Jul78°56°Aug71°47°Sep58°36°Oct42°24°Nov29°13°DecPrecipitation (in) · snow (in) in blue1.110.41.110.11.77.93.33.64.50.15.33.94.44.03.10.61.84.21.411.4
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Neillsville 3Ese station (12.8 mi away); snowfall estimated from the 4 nearest snow stations, weighted by distance.

Tornadoes, storms and disasters

21 tornadoes have passed within 10 miles of Loyal since 1950, compared with 15 for the typical Wisconsin town. 7 rated (E)F2 or stronger. The strongest, an F4, struck on June 4, 1958 about 9.4 miles from the town center. Tornadoes within 10 miles have caused 1 deaths and 4 injuries since 1950. The most recent was on May 15, 2025.

Tornadoes within 10 miles of Loyal by decade11950s41960s01970s21980s01990s22000s22010s102020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 23 times; the largest was 2.00 inches on April 24, 2009.

Severe weather in Clark County since 1996

Storm events in Clark County since 1996 by typeHail143Flood24Drought11Tornado26Heavy Rain19Heavy Snow17Flash Flood13Funnel Cloud16
NOAA Storm Events Database, Clark County, 1996–2026 (all event types recorded since 1996). 8 deaths recorded.

Clark County has been included in 15 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
August 27, 2019FloodDR-4459: Severe Storms, Tornadoes, Straight-Line Winds, And Flooding
August 10, 2018FloodDR-4383: Severe Storms, Straight-Line Winds, And Flooding
October 20, 2016FloodDR-4288: Severe Storms, Flooding, And Mudslides

Jobs and pay in Clark County

Clark County had 11,379 jobs in 2024, paying an average of $50,135 a year. Unemployment was 2.8% in 2023; in Loyal itself the ACS puts it at 0.7%.

Largest industries in Clark CountyManufacturing3,636 jobs · $62,545Retail930 jobs · $30,008Transportation & warehousing696 jobs · $50,395Construction688 jobs · $74,906Agriculture, forestry & fishi…656 jobs · $40,928Hotels & restaurants461 jobs · $12,867
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Clark County, 2000–20230%2%4%6%8%10%12%2000200420082012201620202023Clark 2.8%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Loyal

Loyal questions

Is Loyal, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Loyal scores better for retirees than 5% of Wisconsin towns and quieter than 40%. 6.8% of residents are 65 or older (median age 21.7).

How much does a house cost in Loyal?

The median owner-occupied home in Loyal is valued at $275,000 (Census ACS 2020–2024), against a median household income of $93,523, so homes cost about 2.9 times income. Median rent is $933 a month.

What is the weather like in Loyal?

July highs average 80.4°F and January lows 5.4°F (NOAA 1991–2020 normals). It gets about 35.5 inches of precipitation a year and 48.2 inches of snow.

Does Loyal get tornadoes?

21 tornadoes have passed within 10 miles of Loyal since 1950 (NOAA Storm Events); the strongest was a F4 on June 4, 1958. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Loyal's Census boundary (GEOID 5501946100). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.