The Town FilesMagnolia, Wisconsin
Town in Rock County · population 742 (2020 Census)
- Median home
- $216,800
- Household income
- $71,250
- Jan low / Jul high
- 11° / 83°
- Snow a year
- 37 in
- Tornadoes ≤10 mi since 1950
- 22
- Median age
- 50.9
Magnolia is a town of 742 people in Rock County, Wisconsin. The median home is worth $216,800, below the typical Wisconsin town ($256,000). It ranks more walkable than 84% of Wisconsin towns, better for retirees than 81% of Wisconsin towns, hipper than 79% of Wisconsin towns.
How Magnolia ranks
Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.
Homes and cost of living
The median home in Magnolia is worth $216,800, below the typical Wisconsin town ($256,000). Homes cost about 3.0 times the median household income of $71,250, which is more affordable than 62% of Wisconsin towns. Median rent is $875 a month. 91.8% of households own their home.
| Housing | Magnolia | Typical Wisconsin town |
|---|---|---|
| Median home value | $216,800 | $256,000 |
| Median rent | $875 | $951 |
| Median household income | $71,250 | $82,217 |
| Home value ÷ income | 3.0× | 3.1× |
| Homeownership | 91.8% | 86.8% |
| Median year built | 1959 | 1978 |
| Seasonal / vacation homes | 4.1% | — |
Who lives in Magnolia
| People | Magnolia | Typical Wisconsin town |
|---|---|---|
| Median age | 50.9 | 45.1 |
| Age 65 and over | 20.5% | 21.0% |
| Under 18 | 16.4% | — |
| Bachelor's degree or higher | 21.9% | 23.8% |
| Below the poverty line | 9.6% | 7.2% |
| Veterans | 18.1% | — |
| Born outside the U.S. | 1.9% | — |
| Work from home | 23.5% | 10.9% |
| Average commute | 27.0 min | 24.6 min |
| Homes with broadband | 94.6% | 89.1% |
Weather in Magnolia
July highs average 83.1°F and January lows 10.5°F. About 38.3 inches of rain and melted snow fall a year, with 37.3 inches of snow (typical Wisconsin town: 45.7 in). Expect about 12 days a year at 90°F or hotter and 151 nights at or below freezing.
Tornadoes, storms and disasters
22 tornadoes have passed within 10 miles of Magnolia since 1950, compared with 15 for the typical Wisconsin town. 8 rated (E)F2 or stronger. The strongest, an F3, struck on April 16, 1967 about 8.8 miles from the town center. The most recent was on July 15, 2024.
Hail of 1 inch or larger has been reported within 10 miles 38 times; the largest was 3.00 inches on June 4, 1975.
Severe weather in Rock County since 1996
Rock County has been included in 16 federal disaster or emergency declarations since 1953, most often for flood, drought, hurricane.
| Declared | Incident | Declaration |
|---|---|---|
| June 30, 2026 | Flood | DR-4923: Severe Storms, Tornadoes, And Flooding |
| April 4, 2020 | Biological | DR-4520: Covid-19 Pandemic |
| March 13, 2020 | Biological | EM-3454: Covid-19 |
| June 14, 2008 | Severe Storm | DR-1768: Severe Storms, Tornadoes, And Flooding |
| March 19, 2008 | Snowstorm | EM-3285: Record Snow And Near Record Snow |
Jobs and pay in Rock County
Rock County had 69,595 jobs in 2024, paying an average of $59,381 a year. Unemployment was 3.4% in 2023; in Magnolia itself the ACS puts it at 1.6%.
Towns near Magnolia
- Evansville, WI4.4 mi · 5,703 people · home $276,400
- Albany, WI5.5 mi · 1,189 people · home $334,500
- Footville, WI6.1 mi · 772 people · home $160,800
- Spring Valley, WI6.3 mi · 728 people · home $366,700
- Albany, WI6.3 mi · 1,096 people · home $173,200
- Union, WI6.3 mi · 2,104 people · home $409,400
- Center, WI6.5 mi · 1,046 people · home $349,100
- Orfordville, WI6.6 mi · 1,473 people · home $194,900
Magnolia questions
Is Magnolia, Wisconsin a good place to retire?
On The Town Files lifestyle rankings, Magnolia scores better for retirees than 81% of Wisconsin towns and quieter than 49%. 20.5% of residents are 65 or older (median age 50.9).
How much does a house cost in Magnolia?
The median owner-occupied home in Magnolia is valued at $216,800 (Census ACS 2020–2024), against a median household income of $71,250, so homes cost about 3.0 times income. Median rent is $875 a month.
What is the weather like in Magnolia?
July highs average 83.1°F and January lows 10.5°F (NOAA 1991–2020 normals). It gets about 38.3 inches of precipitation a year and 37.3 inches of snow.
Does Magnolia get tornadoes?
22 tornadoes have passed within 10 miles of Magnolia since 1950 (NOAA Storm Events); the strongest was a F3 on April 16, 1967. The typical Wisconsin town has had 15.
- U.S. Census Bureau, American Community Survey 5-year estimates (2020–2024)
- U.S. Census Bureau, 2020 Census and 2025 Gazetteer (2020 / 2025)
- NOAA NCEI U.S. Climate Normals (1991–2020)
- NOAA NCEI Storm Events Database (1950–2026)
- FEMA OpenFEMA Disaster Declarations (this product uses the FEMA OpenFEMA API but is not endorsed by FEMA) (1953–2026)
- NCES Common Core of Data (2023–24)
- BLS Quarterly Census of Employment and Wages; USDA ERS county unemployment (BLS LAUS) (2000–2024)
- The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025)