The Town FilesNaples, Wisconsin
Town in Buffalo County · population 697 (2020 Census)
- Median home
- $324,000
- Household income
- $97,000
- Jan low / Jul high
- 7° / 85°
- Snow a year
- 53 in
- Tornadoes ≤10 mi since 1950
- 11
- Median age
- 43.0
Naples is a town of 697 people in Buffalo County, Wisconsin. The median home is worth $324,000, above the typical Wisconsin town ($256,000). It ranks better for families than 78% of Wisconsin towns, more of a college town than 77% of Wisconsin towns.
How Naples ranks
Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.
Homes and cost of living
The median home in Naples is worth $324,000, above the typical Wisconsin town ($256,000). Homes cost about 3.3 times the median household income of $97,000, which is more affordable than 43% of Wisconsin towns. Median rent is $1,042 a month. 93.1% of households own their home.
| Housing | Naples | Typical Wisconsin town |
|---|---|---|
| Median home value | $324,000 | $256,000 |
| Median rent | $1,042 | $951 |
| Median household income | $97,000 | $82,217 |
| Home value ÷ income | 3.3× | 3.1× |
| Homeownership | 93.1% | 86.8% |
| Median year built | 1987 | 1978 |
| Seasonal / vacation homes | 0.0% | — |
Who lives in Naples
| People | Naples | Typical Wisconsin town |
|---|---|---|
| Median age | 43.0 | 45.1 |
| Age 65 and over | 19.1% | 21.0% |
| Under 18 | 26.4% | — |
| Bachelor's degree or higher | 27.7% | 23.8% |
| Below the poverty line | 4.5% | 7.2% |
| Veterans | 7.4% | — |
| Born outside the U.S. | 0.5% | — |
| Work from home | 13.5% | 10.9% |
| Average commute | 26.8 min | 24.6 min |
| Homes with broadband | 87.2% | 89.1% |
Weather in Naples
July highs average 84.9°F and January lows 7.2°F. About 35.9 inches of rain and melted snow fall a year, with 53.2 inches of snow (typical Wisconsin town: 45.7 in). Expect about 15 days a year at 90°F or hotter and 163 nights at or below freezing.
Tornadoes, storms and disasters
11 tornadoes have passed within 10 miles of Naples since 1950, compared with 15 for the typical Wisconsin town. 2 rated (E)F2 or stronger. The strongest, an F4, struck on May 10, 1953 about 5.4 miles from the town center. The most recent was on April 28, 2025.
Hail of 1 inch or larger has been reported within 10 miles 30 times; the largest was 1.75 inches on May 25, 2018.
Severe weather in Buffalo County since 1996
Buffalo County has been included in 16 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.
| Declared | Incident | Declaration |
|---|---|---|
| June 30, 2026 | Flood | DR-4923: Severe Storms, Tornadoes, And Flooding |
| April 4, 2020 | Biological | DR-4520: Covid-19 Pandemic |
| March 13, 2020 | Biological | EM-3454: Covid-19 |
| October 7, 2017 | Severe Storm | DR-4343: Severe Storms, Straight-Line Winds, Flooding, Landslides, And Mud |
| October 21, 2010 | Severe Storm | DR-1944: Severe Storms And Flooding |
Jobs and pay in Buffalo County
Buffalo County had 3,616 jobs in 2024, paying an average of $46,517 a year. Unemployment was 4.4% in 2023; in Naples itself the ACS puts it at 2.3%.
Towns near Naples
- Mondovi, WI4.6 mi · 2,845 people · home $174,500
- Dover, WI5.0 mi · 515 people · home $238,200
- Albion, WI5.1 mi · 694 people · home $239,400
- Eleva, WI5.9 mi · 685 people · home $175,400
- Drammen, WI7.0 mi · 792 people · home $308,800
- Albany, WI8.6 mi · 716 people · home $267,000
- Strum, WI9.5 mi · 1,076 people · home $200,000
- Pleasant Valley, WI9.8 mi · 3,791 people · home $452,400
Naples questions
Is Naples, Wisconsin a good place to retire?
On The Town Files lifestyle rankings, Naples scores better for retirees than 42% of Wisconsin towns and quieter than 49%. 19.1% of residents are 65 or older (median age 43.0).
How much does a house cost in Naples?
The median owner-occupied home in Naples is valued at $324,000 (Census ACS 2020–2024), against a median household income of $97,000, so homes cost about 3.3 times income. Median rent is $1,042 a month.
What is the weather like in Naples?
July highs average 84.9°F and January lows 7.2°F (NOAA 1991–2020 normals). It gets about 35.9 inches of precipitation a year and 53.2 inches of snow.
Does Naples get tornadoes?
11 tornadoes have passed within 10 miles of Naples since 1950 (NOAA Storm Events); the strongest was a F4 on May 10, 1953. The typical Wisconsin town has had 15.
- U.S. Census Bureau, American Community Survey 5-year estimates (2020–2024)
- U.S. Census Bureau, 2020 Census and 2025 Gazetteer (2020 / 2025)
- NOAA NCEI U.S. Climate Normals (1991–2020)
- NOAA NCEI Storm Events Database (1950–2026)
- FEMA OpenFEMA Disaster Declarations (this product uses the FEMA OpenFEMA API but is not endorsed by FEMA) (1953–2026)
- NCES Common Core of Data (2023–24)
- BLS Quarterly Census of Employment and Wages; USDA ERS county unemployment (BLS LAUS) (2000–2024)
- The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025)