The Town Files

Pacific, Wisconsin

Town in Columbia County · population 2,791 (2020 Census)

Map: where Pacific is in WisconsinPacific
Median home
$285,600
Household income
$87,941
Jan low / Jul high
10° / 82°
Snow a year
39 in
Tornadoes ≤10 mi since 1950
22
Median age
51.5

Pacific is a town of 2,791 people in Columbia County, Wisconsin. The median home is worth $285,600, above the typical Wisconsin town ($256,000). It ranks better for first-time buyers than 92% of Wisconsin towns, quieter than 82% of Wisconsin towns, easier by car than 82% of Wisconsin towns.

Pacific in our rankings:

How Pacific ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Pacific lifestyle rankings vs other Wisconsin townsRetirement64th pctFamilies68th pctQuiet82nd pctWalkability19th pctFirst-time buyers92nd pctYoung professionals47th pctVibrancy33rd pctHip & trendy25th pctCollege town56th pctUpscale74th pctVacation homesbottomSeaside characterbottomCycling50th pctTransit37th pctDriving82nd pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Pacific is worth $285,600, above the typical Wisconsin town ($256,000). Homes cost about 3.2 times the median household income of $87,941, which is more affordable than 48% of Wisconsin towns. Median rent is $950 a month. 89.3% of households own their home.

Pacific vs Columbia County vs typical Wisconsin townPacificColumbia CountyTypical Wisconsin townHome value$285,600$283,200$256,000Household income$87,941$85,351$82,217Monthly rent$950$978$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingPacificTypical Wisconsin town
Median home value$285,600$256,000
Median rent$950$951
Median household income$87,941$82,217
Home value ÷ income3.2×3.1×
Homeownership89.3%86.8%
Median year built19901978
Seasonal / vacation homes13.8%—

Who lives in Pacific

PeoplePacificTypical Wisconsin town
Median age51.545.1
Age 65 and over27.4%21.0%
Under 1818.3%—
Bachelor's degree or higher18.3%23.8%
Below the poverty line3.2%7.2%
Veterans9.9%—
Born outside the U.S.0.8%—
Work from home19.9%10.9%
Average commute21.1 min24.6 min
Homes with broadband83.9%89.1%

Weather in Pacific

July highs average 81.6°F and January lows 9.9°F. About 38.3 inches of rain and melted snow fall a year, with 39.3 inches of snow (typical Wisconsin town: 45.7 in). Expect about 9 days a year at 90°F or hotter and 148 nights at or below freezing.

Pacific monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing26°10°Jan31°13°Feb42°24°Mar56°36°Apr68°48°May78°58°Jun82°62°Jul80°59°Aug73°51°Sep59°39°Oct44°28°Nov32°17°DecPrecipitation (in) · snow (in) in blue1.410.21.410.02.25.54.22.24.65.64.54.13.62.90.52.22.01.78.9
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Portage Wwtp station (2.0 mi away).

Tornadoes, storms and disasters

22 tornadoes have passed within 10 miles of Pacific since 1950, compared with 15 for the typical Wisconsin town. 7 rated (E)F2 or stronger. The strongest, an F4, struck on September 26, 1951 about 8.3 miles from the town center and killed 1. Tornadoes within 10 miles have caused 1 deaths and 17 injuries since 1950. The most recent was on May 15, 2025.

Tornadoes within 10 miles of Pacific by decade31950s31960s11970s41980s01990s72000s22010s22020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 38 times; the largest was 3.00 inches on August 3, 2004.

Severe weather in Columbia County since 1996

Storm events in Columbia County since 1996 by typeHail118Heat34Flood47Drought18Tornado18Dense Fog53Flash Flood24Strong Wind30
NOAA Storm Events Database, Columbia County, 1996–2026 (all event types recorded since 1996). 12 deaths recorded.

Columbia County has been included in 11 federal disaster or emergency declarations since 1953, most often for flood, drought, hurricane.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
June 14, 2008Severe StormDR-1768: Severe Storms, Tornadoes, And Flooding
August 26, 2007Severe StormDR-1719: Severe Storms And Flooding
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation

Jobs and pay in Columbia County

Columbia County had 21,963 jobs in 2024, paying an average of $52,667 a year. Unemployment was 2.6% in 2023; in Pacific itself the ACS puts it at 2.2%.

Largest industries in Columbia CountyManufacturing5,178 jobs · $69,473Retail2,613 jobs · $34,576Health care & social assistan…2,455 jobs · $52,813Hotels & restaurants2,002 jobs · $20,317Construction1,060 jobs · $69,469Administrative & support836 jobs · $47,595
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Columbia County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Columbia 2.6%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Pacific

Pacific questions

Is Pacific, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Pacific scores better for retirees than 64% of Wisconsin towns and quieter than 82%. 27.4% of residents are 65 or older (median age 51.5).

How much does a house cost in Pacific?

The median owner-occupied home in Pacific is valued at $285,600 (Census ACS 2020–2024), against a median household income of $87,941, so homes cost about 3.2 times income. Median rent is $950 a month.

What is the weather like in Pacific?

July highs average 81.6°F and January lows 9.9°F (NOAA 1991–2020 normals). It gets about 38.3 inches of precipitation a year and 39.3 inches of snow.

Does Pacific get tornadoes?

22 tornadoes have passed within 10 miles of Pacific since 1950 (NOAA Storm Events); the strongest was a F4 on September 26, 1951. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Pacific's Census boundary (GEOID 5502160925). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-12.