The Town Files

Pepin, Wisconsin

Town in Pepin County · population 741 (2020 Census)

Map: where Pepin is in WisconsinPepin
Median home
$264,200
Household income
$89,000
Jan low / Jul high
5° / 82°
Snow a year
34 in
Tornadoes ≤10 mi since 1950
9
Median age
52.8

Pepin is a town of 741 people in Pepin County, Wisconsin. The median home is worth $264,200, close to the typical Wisconsin town ($256,000). It ranks quieter than 88% of Wisconsin towns, better for a vacation home than 83% of Wisconsin towns.

How Pepin ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Pepin lifestyle rankings vs other Wisconsin townsRetirement20th pctFamilies28th pctQuiet88th pctWalkability38th pctFirst-time buyersbottomYoung professionals41st pctVibrancy18th pctHip & trendy28th pctCollege townbottomUpscale55th pctVacation homes83rd pctSeaside characterbottomCycling63rd pctTransitbottomDriving31st pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Pepin is worth $264,200, close to the typical Wisconsin town ($256,000). Homes cost about 3.0 times the median household income of $89,000, which is more affordable than 62% of Wisconsin towns. Median rent is $1,313 a month. 91.3% of households own their home.

Pepin vs Pepin County vs typical Wisconsin townPepinPepin CountyTypical Wisconsin townHome value$264,200$214,800$256,000Household income$89,000$75,256$82,217Monthly rent$1,313$869$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingPepinTypical Wisconsin town
Median home value$264,200$256,000
Median rent$1,313$951
Median household income$89,000$82,217
Home value ÷ income3.0×3.1×
Homeownership91.3%86.8%
Median year built19761978
Seasonal / vacation homes23.1%—

Who lives in Pepin

PeoplePepinTypical Wisconsin town
Median age52.845.1
Age 65 and over32.8%21.0%
Under 1820.0%—
Bachelor's degree or higher30.3%23.8%
Below the poverty line2.6%7.2%
Veterans2.9%—
Born outside the U.S.3.4%—
Work from home21.3%10.9%
Average commute25.7 min24.6 min
Homes with broadband90.0%89.1%

Weather in Pepin

July highs average 82.4°F and January lows 4.5°F. About 35.2 inches of rain and melted snow fall a year, with 33.5 inches of snow (typical Wisconsin town: 45.7 in). Expect about 8 days a year at 90°F or hotter and 159 nights at or below freezing.

Pepin monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing25°5°Jan29°8°Feb42°21°Mar56°34°Apr68°47°May78°57°Jun82°61°Jul80°59°Aug73°50°Sep59°38°Oct43°25°Nov30°13°DecPrecipitation (in) · snow (in) in blue1.16.41.211.92.16.33.31.84.20.35.13.94.53.82.70.31.81.31.55.2
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Durand station (12.8 mi away); snow from Lake City (7.3 mi).

Tornadoes, storms and disasters

9 tornadoes have passed within 10 miles of Pepin since 1950, compared with 15 for the typical Wisconsin town. The strongest, an EF1, struck on July 5, 2016 about 6.5 miles from the town center. The most recent was on June 25, 2025.

Tornadoes within 10 miles of Pepin by decade01950s01960s01970s21980s31990s02000s22010s22020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 56 times; the largest was 2.50 inches on August 11, 2023.

Severe weather in Pepin County since 1996

Storm events in Pepin County since 1996 by typeHail42Heat6Flood6Blizzard4Heavy Rain8Heavy Snow15Flash Flood9Winter Storm59
NOAA Storm Events Database, Pepin County, 1996–2026 (all event types recorded since 1996).

Pepin County has been included in 13 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation
May 11, 2001FloodDR-1369: Flooding, Severe Storms And Tornadoes
July 24, 1998Severe StormDR-1236: Severe Storms,Straigh Line Winds, Tornadoes,Rain,And Floodi

Jobs and pay in Pepin County

Pepin County had 2,463 jobs in 2024, paying an average of $49,655 a year. Unemployment was 3.1% in 2023; in Pepin itself the ACS puts it at 7.8%.

Largest industries in Pepin CountyRetail317 jobs · $33,792Hotels & restaurants269 jobs · $15,677Construction230 jobs · $74,204Wholesale trade221 jobs · $73,404Manufacturing217 jobs · $48,644Agriculture, forestry & fishi…171 jobs · $50,729
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Pepin County, 2000–20230%2%4%6%8%2000200420082012201620202023Pepin 3.1%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Pepin

Pepin questions

Is Pepin, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Pepin scores better for retirees than 20% of Wisconsin towns and quieter than 88%. 32.8% of residents are 65 or older (median age 52.8).

How much does a house cost in Pepin?

The median owner-occupied home in Pepin is valued at $264,200 (Census ACS 2020–2024), against a median household income of $89,000, so homes cost about 3.0 times income. Median rent is $1,313 a month.

What is the weather like in Pepin?

July highs average 82.4°F and January lows 4.5°F (NOAA 1991–2020 normals). It gets about 35.2 inches of precipitation a year and 33.5 inches of snow.

Does Pepin get tornadoes?

9 tornadoes have passed within 10 miles of Pepin since 1950 (NOAA Storm Events); the strongest was an EF1 on July 5, 2016. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Pepin's Census boundary (GEOID 5509161950). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.