The Town FilesPrimrose, Wisconsin
Town in Dane County · population 750 (2020 Census)
- Median home
- $479,300
- Household income
- $107,500
- Jan low / Jul high
- 10° / 82°
- Snow a year
- 36 in
- Tornadoes ≤10 mi since 1950
- 18
- Median age
- 53.5
Primrose is a town of 750 people in Dane County, Wisconsin. The median home is worth $479,300, above the typical Wisconsin town ($256,000). It ranks better for first-time buyers than 95% of Wisconsin towns, more upscale than 90% of Wisconsin towns, hipper than 87% of Wisconsin towns.
How Primrose ranks
Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.
Homes and cost of living
The median home in Primrose is worth $479,300, above the typical Wisconsin town ($256,000). Homes cost about 4.5 times the median household income of $107,500, which is more affordable than 6% of Wisconsin towns. Median rent is $1,313 a month. 88.6% of households own their home.
| Housing | Primrose | Typical Wisconsin town |
|---|---|---|
| Median home value | $479,300 | $256,000 |
| Median rent | $1,313 | $951 |
| Median household income | $107,500 | $82,217 |
| Home value ÷ income | 4.5× | 3.1× |
| Homeownership | 88.6% | 86.8% |
| Median year built | 1982 | 1978 |
| Seasonal / vacation homes | 0.7% | — |
Who lives in Primrose
| People | Primrose | Typical Wisconsin town |
|---|---|---|
| Median age | 53.5 | 45.1 |
| Age 65 and over | 23.3% | 21.0% |
| Under 18 | 15.3% | — |
| Bachelor's degree or higher | 36.3% | 23.8% |
| Below the poverty line | 2.4% | 7.2% |
| Veterans | 8.2% | — |
| Born outside the U.S. | 1.4% | — |
| Work from home | 22.8% | 10.9% |
| Average commute | 29.9 min | 24.6 min |
| Homes with broadband | 89.8% | 89.1% |
Weather in Primrose
July highs average 81.6°F and January lows 9.6°F. About 39.2 inches of rain and melted snow fall a year, with 36.1 inches of snow (typical Wisconsin town: 45.7 in). Expect about 7 days a year at 90°F or hotter and 146 nights at or below freezing.
Tornadoes, storms and disasters
18 tornadoes have passed within 10 miles of Primrose since 1950, compared with 15 for the typical Wisconsin town. 5 rated (E)F2 or stronger. The strongest, an EF3, struck on June 16, 2014 about 9.3 miles from the town center. The most recent was on June 17, 2026.
Hail of 1 inch or larger has been reported within 10 miles 45 times; the largest was 2.75 inches on June 8, 2011.
Severe weather in Dane County since 1996
Dane County has been included in 19 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.
| Declared | Incident | Declaration |
|---|---|---|
| April 4, 2020 | Biological | DR-4520: Covid-19 Pandemic |
| March 13, 2020 | Biological | EM-3454: Covid-19 |
| October 18, 2018 | Flood | DR-4402: Severe Storms, Tornadoes, Straight-Line Winds, Flooding, And Landslides |
| April 5, 2011 | Snowstorm | DR-1966: Severe Winter Storm And Snowstorm |
| June 14, 2008 | Severe Storm | DR-1768: Severe Storms, Tornadoes, And Flooding |
Jobs and pay in Dane County
Dane County had 359,249 jobs in 2024, paying an average of $74,481 a year. Unemployment was 2.3% in 2023; in Primrose itself the ACS puts it at 2.4%.
Towns near Primrose
- New Glarus, WI5.2 mi · 1,393 people · home $494,300
- New Glarus, WI5.5 mi · 2,266 people · home $282,700
- Montrose, WI6.0 mi · 1,064 people · home $433,600
- Springdale, WI6.0 mi · 2,056 people · home $577,500
- Perry, WI6.2 mi · 737 people · home $445,700
- Belleville, WI6.2 mi · 2,491 people · home $308,500
- Verona, WI6.5 mi · 1,947 people · home $577,100
- Exeter, WI8.0 mi · 2,156 people · home $403,200
Primrose questions
Is Primrose, Wisconsin a good place to retire?
On The Town Files lifestyle rankings, Primrose scores better for retirees than 84% of Wisconsin towns and quieter than 80%. 23.3% of residents are 65 or older (median age 53.5).
How much does a house cost in Primrose?
The median owner-occupied home in Primrose is valued at $479,300 (Census ACS 2020–2024), against a median household income of $107,500, so homes cost about 4.5 times income. Median rent is $1,313 a month.
What is the weather like in Primrose?
July highs average 81.6°F and January lows 9.6°F (NOAA 1991–2020 normals). It gets about 39.2 inches of precipitation a year and 36.1 inches of snow.
Does Primrose get tornadoes?
18 tornadoes have passed within 10 miles of Primrose since 1950 (NOAA Storm Events); the strongest was an EF3 on June 16, 2014. The typical Wisconsin town has had 15.
- U.S. Census Bureau, American Community Survey 5-year estimates (2020–2024)
- U.S. Census Bureau, 2020 Census and 2025 Gazetteer (2020 / 2025)
- NOAA NCEI U.S. Climate Normals (1991–2020)
- NOAA NCEI Storm Events Database (1950–2026)
- FEMA OpenFEMA Disaster Declarations (this product uses the FEMA OpenFEMA API but is not endorsed by FEMA) (1953–2026)
- NCES Common Core of Data (2023–24)
- BLS Quarterly Census of Employment and Wages; USDA ERS county unemployment (BLS LAUS) (2000–2024)
- The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025)