The Town Files

Rio, Wisconsin

Village in Columbia County · population 1,119 (2020 Census)

Map: where Rio is in WisconsinRio
Median home
$196,100
Household income
$67,833
Jan low / Jul high
10° / 82°
Snow a year
42 in
Tornadoes ≤10 mi since 1950
21
Median age
41.0

Rio is a village of 1,119 people in Columbia County, Wisconsin. The median home is worth $196,100, below the typical Wisconsin town ($256,000). It ranks easier by car than 98% of Wisconsin towns, quieter than 88% of Wisconsin towns, better for first-time buyers than 87% of Wisconsin towns.

How Rio ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Rio lifestyle rankings vs other Wisconsin townsRetirement49th pctFamilies68th pctQuiet88th pctWalkability66th pctFirst-time buyers87th pctYoung professionals64th pctVibrancy37th pctHip & trendy34th pctCollege town32nd pctUpscale59th pctVacation homesbottomSeaside characterbottomCycling58th pctTransitbottomDriving98th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Rio is worth $196,100, below the typical Wisconsin town ($256,000). Homes cost about 2.9 times the median household income of $67,833, which is more affordable than 68% of Wisconsin towns. Median rent is $799 a month. 65.1% of households own their home.

Rio vs Columbia County vs typical Wisconsin townRioColumbia CountyTypical Wisconsin townHome value$196,100$283,200$256,000Household income$67,833$85,351$82,217Monthly rent$799$978$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingRioTypical Wisconsin town
Median home value$196,100$256,000
Median rent$799$951
Median household income$67,833$82,217
Home value ÷ income2.9×3.1×
Homeownership65.1%86.8%
Median year built19711978
Seasonal / vacation homes0.0%—

Who lives in Rio

PeopleRioTypical Wisconsin town
Median age41.045.1
Age 65 and over17.4%21.0%
Under 1818.7%—
Bachelor's degree or higher19.7%23.8%
Below the poverty line17.6%7.2%
Veterans4.5%—
Born outside the U.S.1.1%—
Work from home8.0%10.9%
Average commute29.0 min24.6 min
Homes with broadband91.4%89.1%

Weather in Rio

July highs average 81.6°F and January lows 9.9°F. About 38.3 inches of rain and melted snow fall a year, with 42.2 inches of snow (typical Wisconsin town: 45.7 in). Expect about 9 days a year at 90°F or hotter and 148 nights at or below freezing.

Rio monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing26°10°Jan31°13°Feb42°24°Mar56°36°Apr68°48°May78°58°Jun82°62°Jul80°59°Aug73°51°Sep59°39°Oct44°28°Nov32°17°DecPrecipitation (in) · snow (in) in blue1.411.61.410.22.25.94.22.34.65.64.54.13.62.90.52.22.51.79.1
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Portage Wwtp station (11.2 mi away); snowfall estimated from the 4 nearest snow stations, weighted by distance.

Tornadoes, storms and disasters

21 tornadoes have passed within 10 miles of Rio since 1950, compared with 15 for the typical Wisconsin town. 6 rated (E)F2 or stronger. The strongest, an F4, struck on September 26, 1951 about 1.3 miles from the town center and killed 1. Tornadoes within 10 miles have caused 1 deaths and 16 injuries since 1950. The most recent was on June 16, 2018.

Tornadoes within 10 miles of Rio by decade21950s11960s11970s81980s01990s62000s32010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 20 times; the largest was 3.00 inches on August 3, 2004.

Severe weather in Columbia County since 1996

Storm events in Columbia County since 1996 by typeHail118Heat34Flood47Drought18Tornado18Dense Fog53Flash Flood24Strong Wind30
NOAA Storm Events Database, Columbia County, 1996–2026 (all event types recorded since 1996). 12 deaths recorded.

Columbia County has been included in 11 federal disaster or emergency declarations since 1953, most often for flood, drought, hurricane.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
June 14, 2008Severe StormDR-1768: Severe Storms, Tornadoes, And Flooding
August 26, 2007Severe StormDR-1719: Severe Storms And Flooding
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation

Jobs and pay in Columbia County

Columbia County had 21,963 jobs in 2024, paying an average of $52,667 a year. Unemployment was 2.6% in 2023; in Rio itself the ACS puts it at 1.1%.

Largest industries in Columbia CountyManufacturing5,178 jobs · $69,473Retail2,613 jobs · $34,576Health care & social assistan…2,455 jobs · $52,813Hotels & restaurants2,002 jobs · $20,317Construction1,060 jobs · $69,469Administrative & support836 jobs · $47,595
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Columbia County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Columbia 2.6%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Rio

2 public schools with 357 students, about 10.8 students per teacher.

SchoolGradesStudentsPer teacher
Rio Middle/High6-121879.8
Rio ElementaryPK-517012.1

Towns near Rio

Rio questions

Is Rio, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Rio scores better for retirees than 49% of Wisconsin towns and quieter than 88%. 17.4% of residents are 65 or older (median age 41.0).

How much does a house cost in Rio?

The median owner-occupied home in Rio is valued at $196,100 (Census ACS 2020–2024), against a median household income of $67,833, so homes cost about 2.9 times income. Median rent is $799 a month.

What is the weather like in Rio?

July highs average 81.6°F and January lows 9.9°F (NOAA 1991–2020 normals). It gets about 38.3 inches of precipitation a year and 42.2 inches of snow.

Does Rio get tornadoes?

21 tornadoes have passed within 10 miles of Rio since 1950 (NOAA Storm Events); the strongest was a F4 on September 26, 1951. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Rio's Census boundary (GEOID 5568100). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.