The Town Files

Rock Falls, Wisconsin

Town in Lincoln County · population 635 (2020 Census)

Map: where Rock Falls is in WisconsinRock Falls
Median home
$165,900
Household income
$65,278
Jan low / Jul high
3° / 80°
Snow a year
56 in
Tornadoes ≤10 mi since 1950
11
Median age
58.2

Rock Falls is a town of 635 people in Lincoln County, Wisconsin. The median home is worth $165,900, below the typical Wisconsin town ($256,000). It ranks quieter than 91% of Wisconsin towns, better for first-time buyers than 89% of Wisconsin towns, better for a vacation home than 75% of Wisconsin towns.

How Rock Falls ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Rock Falls lifestyle rankings vs other Wisconsin townsRetirement35th pctFamilies32nd pctQuiet91st pctWalkability13th pctFirst-time buyers89th pctYoung professionals3rd pctVibrancy24th pctHip & trendy32nd pctCollege town5th pctUpscale34th pctVacation homes75th pctSeaside characterbottomCyclingbottomTransit45th pctDriving7th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Rock Falls is worth $165,900, below the typical Wisconsin town ($256,000). Homes cost about 2.5 times the median household income of $65,278, which is more affordable than 86% of Wisconsin towns. 96.1% of households own their home.

Rock Falls vs Lincoln County vs typical Wisconsin townRock FallsLincoln CountyTypical Wisconsin townHome value$165,900$192,700$256,000Household income$65,278$68,164$82,217
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingRock FallsTypical Wisconsin town
Median home value$165,900$256,000
Median rent—$951
Median household income$65,278$82,217
Home value ÷ income2.5×3.1×
Homeownership96.1%86.8%
Median year built19821978
Seasonal / vacation homes29.0%—

Who lives in Rock Falls

PeopleRock FallsTypical Wisconsin town
Median age58.245.1
Age 65 and over33.8%21.0%
Under 1815.3%—
Bachelor's degree or higher34.4%23.8%
Below the poverty line3.8%7.2%
Veterans15.0%—
Born outside the U.S.0.5%—
Work from home12.1%10.9%
Average commute34.9 min24.6 min
Homes with broadband80.1%89.1%

Weather in Rock Falls

July highs average 80.2°F and January lows 3.4°F. About 33.8 inches of rain and melted snow fall a year, with 56.3 inches of snow (typical Wisconsin town: 45.7 in). Expect about 5 days a year at 90°F or hotter and 182 nights at or below freezing.

Rock Falls monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing22°3°Jan27°5°Feb39°17°Mar53°30°Apr67°43°May76°53°Jun80°57°Jul78°55°Aug70°46°Sep55°35°Oct40°23°Nov27°11°DecPrecipitation (in) · snow (in) in blue1.212.51.111.51.88.42.95.33.70.14.63.84.03.93.21.02.16.11.511.4
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Merrill station (10.2 mi away); snowfall estimated from the 4 nearest snow stations, weighted by distance.

Tornadoes, storms and disasters

11 tornadoes have passed within 10 miles of Rock Falls since 1950, compared with 15 for the typical Wisconsin town. 1 rated (E)F2 or stronger. The strongest, an EF3, struck on April 10, 2011 about 7.1 miles from the town center. The most recent was on July 9, 2013.

Tornadoes within 10 miles of Rock Falls by decade11950s01960s21970s01980s21990s42000s22010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 20 times; the largest was 4.50 inches on July 16, 1997.

Severe weather in Lincoln County since 1996

Storm events in Lincoln County since 1996 by typeHail85Flood10Drought43Tornado18Dense Fog7Heavy Snow23Strong Wind13Winter Storm61
NOAA Storm Events Database, Lincoln County, 1996–2026 (all event types recorded since 1996).

Lincoln County has been included in 9 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation
September 10, 2002TornadoDR-1432: Severe Storms, Tornadoes And Flooding
July 2, 1993Severe StormDR-994: Severe Storms, Tornadoes & Flooding

Jobs and pay in Lincoln County

Lincoln County had 9,997 jobs in 2024, paying an average of $51,054 a year. Unemployment was 3.2% in 2023; in Rock Falls itself the ACS puts it at 1.1%.

Largest industries in Lincoln CountyManufacturing2,197 jobs · $62,427Retail1,245 jobs · $31,975Finance & insurance868 jobs · $78,963Health care & social assistan…867 jobs · $51,666Hotels & restaurants862 jobs · $15,981Transportation & warehousing407 jobs · $57,107
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Lincoln County, 2000–20230%2%4%6%8%10%12%2000200420082012201620202023Lincoln 3.2%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Rock Falls

Rock Falls questions

Is Rock Falls, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Rock Falls scores better for retirees than 35% of Wisconsin towns and quieter than 91%. 33.8% of residents are 65 or older (median age 58.2).

How much does a house cost in Rock Falls?

The median owner-occupied home in Rock Falls is valued at $165,900 (Census ACS 2020–2024), against a median household income of $65,278, so homes cost about 2.5 times income. Median rent is — a month.

What is the weather like in Rock Falls?

July highs average 80.2°F and January lows 3.4°F (NOAA 1991–2020 normals). It gets about 33.8 inches of precipitation a year and 56.3 inches of snow.

Does Rock Falls get tornadoes?

11 tornadoes have passed within 10 miles of Rock Falls since 1950 (NOAA Storm Events); the strongest was an EF3 on April 10, 2011. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Rock Falls's Census boundary (GEOID 5506968825). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.