The Town Files

Rockland, Wisconsin

Town in Manitowoc County · population 995 (2020 Census)

Map: where Rockland is in WisconsinRockland
Median home
$242,300
Household income
$107,083
Jan low / Jul high
10° / 82°
Snow a year
43 in
Tornadoes ≤10 mi since 1950
14
Median age
45.7

Rockland is a town of 995 people in Manitowoc County, Wisconsin. The median home is worth $242,300, below the typical Wisconsin town ($256,000). It ranks better for cycling than 91% of Wisconsin towns, easier by car than 83% of Wisconsin towns, better transit than 79% of Wisconsin towns.

How Rockland ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Rockland lifestyle rankings vs other Wisconsin townsRetirement27th pctFamilies73rd pctQuiet65th pctWalkability74th pctFirst-time buyers63rd pctYoung professionals27th pctVibrancy24th pctHip & trendy19th pctCollege town77th pctUpscale32nd pctVacation homesbottomSeaside characterbottomCycling91st pctTransit79th pctDriving83rd pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Rockland is worth $242,300, below the typical Wisconsin town ($256,000). Homes cost about 2.3 times the median household income of $107,083, which is more affordable than 92% of Wisconsin towns. Median rent is $614 a month. 93.6% of households own their home.

Rockland vs Manitowoc County vs typical Wisconsin townRocklandManitowoc CountyTypical Wisconsin townHome value$242,300$186,900$256,000Household income$107,083$69,148$82,217Monthly rent$614$797$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingRocklandTypical Wisconsin town
Median home value$242,300$256,000
Median rent$614$951
Median household income$107,083$82,217
Home value ÷ income2.3×3.1×
Homeownership93.6%86.8%
Median year built19671978
Seasonal / vacation homes6.0%—

Who lives in Rockland

PeopleRocklandTypical Wisconsin town
Median age45.745.1
Age 65 and over17.2%21.0%
Under 1823.5%—
Bachelor's degree or higher25.1%23.8%
Below the poverty line3.8%7.2%
Veterans7.0%—
Born outside the U.S.0.8%—
Work from home23.1%10.9%
Average commute29.1 min24.6 min
Homes with broadband78.6%89.1%

Weather in Rockland

July highs average 81.5°F and January lows 9.8°F. About 32.2 inches of rain and melted snow fall a year, with 43.2 inches of snow (typical Wisconsin town: 45.7 in). Expect about 7 days a year at 90°F or hotter and 159 nights at or below freezing.

Rockland monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing26°10°Jan29°12°Feb41°22°Mar54°33°Apr68°45°May77°56°Jun82°59°Jul79°56°Aug72°49°Sep58°38°Oct44°28°Nov31°17°DecPrecipitation (in) · snow (in) in blue1.412.21.09.71.95.63.02.73.94.53.73.33.12.80.32.02.21.610.5
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Brillion station (5.7 mi away).

Tornadoes, storms and disasters

14 tornadoes have passed within 10 miles of Rockland since 1950, compared with 15 for the typical Wisconsin town. 3 rated (E)F2 or stronger. The strongest, an F2, struck on June 7, 1980 about 6.1 miles from the town center. The most recent was on August 6, 2013.

Tornadoes within 10 miles of Rockland by decade01950s41960s21970s31980s01990s42000s12010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 22 times; the largest was 2.50 inches on July 13, 2004.

Severe weather in Manitowoc County since 1996

Storm events in Manitowoc County since 1996 by typeHail62Flood13Blizzard8Dense Fog13High Wind10Heavy Snow41Flash Flood8Strong Wind14
NOAA Storm Events Database, Manitowoc County, 1996–2026 (all event types recorded since 1996). 4 deaths recorded.

Manitowoc County has been included in 9 federal disaster or emergency declarations since 1953, most often for flood, hurricane, snowstorm.

DeclaredIncidentDeclaration
June 30, 2026FloodDR-4923: Severe Storms, Tornadoes, And Flooding
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
June 14, 2008Severe StormDR-1768: Severe Storms, Tornadoes, And Flooding
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation

Jobs and pay in Manitowoc County

Manitowoc County had 33,444 jobs in 2024, paying an average of $53,550 a year. Unemployment was 3% in 2023; in Rockland itself the ACS puts it at 0.6%.

Largest industries in Manitowoc CountyManufacturing9,600 jobs · $62,446Health care & social assistan…4,297 jobs · $52,328Retail3,537 jobs · $32,512Hotels & restaurants2,351 jobs · $17,776Construction1,404 jobs · $69,355Transportation & warehousing1,376 jobs · $49,633
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Manitowoc County, 2000–20230%2%4%6%8%10%12%2000200420082012201620202023Manitowoc 3%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Rockland

Rockland questions

Is Rockland, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Rockland scores better for retirees than 27% of Wisconsin towns and quieter than 65%. 17.2% of residents are 65 or older (median age 45.7).

How much does a house cost in Rockland?

The median owner-occupied home in Rockland is valued at $242,300 (Census ACS 2020–2024), against a median household income of $107,083, so homes cost about 2.3 times income. Median rent is $614 a month.

What is the weather like in Rockland?

July highs average 81.5°F and January lows 9.8°F (NOAA 1991–2020 normals). It gets about 32.2 inches of precipitation a year and 43.2 inches of snow.

Does Rockland get tornadoes?

14 tornadoes have passed within 10 miles of Rockland since 1950 (NOAA Storm Events); the strongest was a F2 on June 7, 1980. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Rockland's Census boundary (GEOID 5507168925). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.