The Town Files

Whitefish Bay, Wisconsin

Village in Milwaukee County · population 14,954 (2020 Census)

Map: where Whitefish Bay is in WisconsinWhitefish Bay
Median home
$533,800
Household income
$157,109
Jan low / Jul high
14° / 83°
Snow a year
40 in
Tornadoes ≤10 mi since 1950
14
Median age
40.5

Whitefish Bay is a village of 14,954 people in Milwaukee County, Wisconsin. The median home is worth $533,800, above the typical Wisconsin town ($256,000). It ranks more walkable than 100% of Wisconsin towns, hipper than 100% of Wisconsin towns, more upscale than 100% of Wisconsin towns.

How Whitefish Bay ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Whitefish Bay lifestyle rankings vs other Wisconsin townsRetirement13th pctFamilies82nd pctQuietbottomWalkability100th pctFirst-time buyersbottomYoung professionals96th pctVibrancy98th pctHip & trendy100th pctCollege town95th pctUpscale100th pctVacation homesbottomSeaside characterbottomCycling97th pctTransit100th pctDriving1st pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Whitefish Bay is worth $533,800, above the typical Wisconsin town ($256,000). Homes cost about 3.4 times the median household income of $157,109, which is more affordable than 37% of Wisconsin towns. Median rent is $1,335 a month. 83.1% of households own their home.

Whitefish Bay vs Milwaukee County vs typical Wisconsin townWhitefish BayMilwaukee CountyTypical Wisconsin townHome value$533,800$230,700$256,000Household income$157,109$64,435$82,217Monthly rent$1,335$1,101$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingWhitefish BayTypical Wisconsin town
Median home value$533,800$256,000
Median rent$1,335$951
Median household income$157,109$82,217
Home value ÷ income3.4×3.1×
Homeownership83.1%86.8%
Median year built19441978
Seasonal / vacation homes0.6%—

Who lives in Whitefish Bay

PeopleWhitefish BayTypical Wisconsin town
Median age40.545.1
Age 65 and over14.4%21.0%
Under 1831.0%—
Bachelor's degree or higher81.9%23.8%
Below the poverty line3.7%7.2%
Veterans2.3%—
Born outside the U.S.7.7%—
Work from home26.7%10.9%
Average commute20.8 min24.6 min
Homes with broadband97.3%89.1%

Weather in Whitefish Bay

July highs average 82.8°F and January lows 14.1°F. About 33.8 inches of rain and melted snow fall a year, with 39.5 inches of snow (typical Wisconsin town: 45.7 in). Expect about 16 days a year at 90°F or hotter and 134 nights at or below freezing.

Whitefish Bay monthly temperatures and precipitation10°20°30°40°50°60°70°80°90°32° freezing30°14°Jan34°17°Feb44°26°Mar56°36°Apr68°48°May78°58°Jun83°63°Jul81°62°Aug74°53°Sep61°42°Oct47°30°Nov35°21°DecPrecipitation (in) · snow (in) in blue1.511.01.59.91.85.33.71.53.74.83.63.73.02.72.02.01.79.8
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Mt Mary College station (7.1 mi away).

Tornadoes, storms and disasters

14 tornadoes have passed within 10 miles of Whitefish Bay since 1950, compared with 15 for the typical Wisconsin town. 7 rated (E)F2 or stronger. The strongest, an F2, struck on August 4, 1980 about 7.2 miles from the town center. The most recent was on October 12, 2022.

Tornadoes within 10 miles of Whitefish Bay by decade11950s31960s51970s41980s01990s02000s02010s12020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 70 times; the largest was 3.00 inches on June 23, 2004.

Severe weather in Milwaukee County since 1996

Storm events in Milwaukee County since 1996 by typeHail170Heat41Flood35Dense Fog62High Wind21Lightning29Flash Flood39Strong Wind54
NOAA Storm Events Database, Milwaukee County, 1996–2026 (all event types recorded since 1996). 107 deaths recorded.

Milwaukee County has been included in 22 federal disaster or emergency declarations since 1953, most often for flood, hurricane, snowstorm.

DeclaredIncidentDeclaration
June 30, 2026FloodDR-4923: Severe Storms, Tornadoes, And Flooding
September 11, 2025FloodDR-4892: Severe Storms, Straight-Line Winds, Flooding, And Mudslides
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
March 11, 2020FloodDR-4477: Severe Winter Storm And Flooding

Jobs and pay in Milwaukee County

Milwaukee County had 469,055 jobs in 2024, paying an average of $69,142 a year. Unemployment was 3.8% in 2023; in Whitefish Bay itself the ACS puts it at 2.6%.

Largest industries in Milwaukee CountyHealth care & social assistan…94,837 jobs · $59,333Manufacturing47,202 jobs · $81,312Hotels & restaurants38,784 jobs · $24,942Retail37,613 jobs · $37,343Administrative & support30,215 jobs · $42,723Professional & technical serv…22,977 jobs · $109,956
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Milwaukee County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Milwaukee 3.8%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Whitefish Bay

4 public schools with 2,831 students, about 15.8 students per teacher.

SchoolGradesStudentsPer teacher
Whitefish Bay High9-1290615.1
Richards ElementaryPK-568018.4
Whitefish Bay Middle6-863413.8
Cumberland ElementaryPK-561117.0

Towns near Whitefish Bay

Whitefish Bay questions

Is Whitefish Bay, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Whitefish Bay scores better for retirees than 13% of Wisconsin towns and quieter than 0%. 14.4% of residents are 65 or older (median age 40.5).

How much does a house cost in Whitefish Bay?

The median owner-occupied home in Whitefish Bay is valued at $533,800 (Census ACS 2020–2024), against a median household income of $157,109, so homes cost about 3.4 times income. Median rent is $1,335 a month.

What is the weather like in Whitefish Bay?

July highs average 82.8°F and January lows 14.1°F (NOAA 1991–2020 normals). It gets about 33.8 inches of precipitation a year and 39.5 inches of snow.

Does Whitefish Bay get tornadoes?

14 tornadoes have passed within 10 miles of Whitefish Bay since 1950 (NOAA Storm Events); the strongest was a F2 on August 4, 1980. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Whitefish Bay's Census boundary (GEOID 5586700). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.