The Town Files

Wisconsin Rapids, Wisconsin

City in Wood County · population 18,877 (2020 Census)

Map: where Wisconsin Rapids is in WisconsinWisconsin Rapids
Median home
$131,900
Household income
$55,253
Jan low / Jul high
5° / 81°
Snow a year
48 in
Tornadoes ≤10 mi since 1950
11
Median age
38.3

Wisconsin Rapids is a city of 18,877 people in Wood County, Wisconsin. The median home is worth $131,900, below the typical Wisconsin town ($256,000). It ranks better for cycling than 94% of Wisconsin towns, more vibrant than 93% of Wisconsin towns, more walkable than 91% of Wisconsin towns.

How Wisconsin Rapids ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Wisconsin Rapids lifestyle rankings vs other Wisconsin townsRetirement8th pctFamilies3rd pctQuiet7th pctWalkability91st pctFirst-time buyers80th pctYoung professionals68th pctVibrancy93rd pctHip & trendy89th pctCollege town28th pctUpscale8th pctVacation homesbottomSeaside characterbottomCycling94th pctTransit70th pctDriving25th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Wisconsin Rapids is worth $131,900, below the typical Wisconsin town ($256,000). Homes cost about 2.4 times the median household income of $55,253, which is more affordable than 90% of Wisconsin towns. Median rent is $888 a month. 56.1% of households own their home.

Wisconsin Rapids vs Wood County vs typical Wisconsin townWisconsin RapidsWood CountyTypical Wisconsin townHome value$131,900$175,600$256,000Household income$55,253$67,989$82,217Monthly rent$888$856$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingWisconsin RapidsTypical Wisconsin town
Median home value$131,900$256,000
Median rent$888$951
Median household income$55,253$82,217
Home value ÷ income2.4×3.1×
Homeownership56.1%86.8%
Median year built19641978
Seasonal / vacation homes0.7%—

Who lives in Wisconsin Rapids

PeopleWisconsin RapidsTypical Wisconsin town
Median age38.345.1
Age 65 and over19.6%21.0%
Under 1823.4%—
Bachelor's degree or higher18.1%23.8%
Below the poverty line14.8%7.2%
Veterans8.4%—
Born outside the U.S.1.8%—
Work from home8.7%10.9%
Average commute20.1 min24.6 min
Homes with broadband88.3%89.1%

Weather in Wisconsin Rapids

July highs average 81.3°F and January lows 5.3°F. About 33.4 inches of rain and melted snow fall a year, with 47.8 inches of snow (typical Wisconsin town: 45.7 in). Expect about 10 days a year at 90°F or hotter and 166 nights at or below freezing.

Wisconsin Rapids monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing24°5°Jan29°8°Feb41°19°Mar56°31°Apr68°44°May78°54°Jun81°59°Jul79°56°Aug71°47°Sep58°36°Oct42°23°Nov30°12°DecPrecipitation (in) · snow (in) in blue1.112.21.110.21.86.93.33.03.94.83.84.03.42.80.11.83.41.512.0
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Wisconsin Rapids station (1.1 mi away); snow from Wis Rapids Grand Av B (0.5 mi).

Tornadoes, storms and disasters

11 tornadoes have passed within 10 miles of Wisconsin Rapids since 1950, compared with 15 for the typical Wisconsin town. 1 rated (E)F2 or stronger. The strongest, an F2, struck on May 7, 1964 about 0.5 miles from the town center. The most recent was on May 22, 2011.

Tornadoes within 10 miles of Wisconsin Rapids by decade01950s11960s41970s31980s01990s12000s22010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 49 times; the largest was 5.50 inches on June 7, 2007.

Severe weather in Wood County since 1996

Storm events in Wood County since 1996 by typeHail121Flood12Drought21Dense Fog10Heavy Snow23Flash Flood13Strong Wind17Winter Storm49
NOAA Storm Events Database, Wood County, 1996–2026 (all event types recorded since 1996). 1 deaths recorded.

Wood County has been included in 13 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
August 27, 2019FloodDR-4459: Severe Storms, Tornadoes, Straight-Line Winds, And Flooding
October 21, 2010Severe StormDR-1944: Severe Storms And Flooding
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation

Jobs and pay in Wood County

Wood County had 36,183 jobs in 2024, paying an average of $56,502 a year. Unemployment was 3.5% in 2023; in Wisconsin Rapids itself the ACS puts it at 6.6%.

Largest industries in Wood CountyHealth care & social assistan…8,023 jobs · $70,217Manufacturing4,464 jobs · $66,336Retail3,716 jobs · $32,598Transportation & warehousing3,501 jobs · $52,201Hotels & restaurants2,629 jobs · $21,915Construction1,773 jobs · $66,568
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Wood County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Wood 3.5%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Wisconsin Rapids

11 public schools with 4,431 students, about 13.9 students per teacher.

SchoolGradesStudentsPer teacher
Lincoln High9-121,38017.5
Wisconsin Rapids Area Middle6-891213.8
Woodside ElementaryPK-534111.8
Howe ElementaryK-532911.8
Washington ElementaryPK-529711.9
Mead ElementaryPK-52949.8
Grant ElementaryPK-526613.3
Pitsch Early Learning CenterPK-PK24118.5
Grove ElementaryPK-519810.4
Central Oaks Academy (charter)PK-89719.4
River Cities High9-127619.0

Towns near Wisconsin Rapids

Wisconsin Rapids questions

Is Wisconsin Rapids, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Wisconsin Rapids scores better for retirees than 8% of Wisconsin towns and quieter than 7%. 19.6% of residents are 65 or older (median age 38.3).

How much does a house cost in Wisconsin Rapids?

The median owner-occupied home in Wisconsin Rapids is valued at $131,900 (Census ACS 2020–2024), against a median household income of $55,253, so homes cost about 2.4 times income. Median rent is $888 a month.

What is the weather like in Wisconsin Rapids?

July highs average 81.3°F and January lows 5.3°F (NOAA 1991–2020 normals). It gets about 33.4 inches of precipitation a year and 47.8 inches of snow.

Does Wisconsin Rapids get tornadoes?

11 tornadoes have passed within 10 miles of Wisconsin Rapids since 1950 (NOAA Storm Events); the strongest was a F2 on May 7, 1964. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Wisconsin Rapids's Census boundary (GEOID 5588200). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.