The Town Files

Williams Bay, Wisconsin

Village in Walworth County · population 2,953 (2020 Census)

Williams Bay, Wisconsin
Photo: Gepard12 (public domain, Wikimedia Commons)
Median home
$444,700
Household income
$84,113
Jan low / Jul high
15° / 86°
Snow a year
40 in
Tornadoes ≤10 mi since 1950
35
Median age
45.9

Williams Bay is a village of 2,953 people in Walworth County, Wisconsin. The median home is worth $444,700, above the typical Wisconsin town ($256,000). It ranks better transit than 100% of Wisconsin towns, better for retirees than 99% of Wisconsin towns, hipper than 99% of Wisconsin towns.

Map: where Williams Bay is in WisconsinWilliams Bay
Williams Bay in our rankings:

How Williams Bay ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Williams Bay lifestyle rankings vs other Wisconsin townsRetirement99th pctFamilies32nd pctQuiet15th pctWalkability92nd pctFirst-time buyersbottomYoung professionals96th pctVibrancy83rd pctHip & trendy99th pctCollege town86th pctUpscale90th pctVacation homes99th pctSeaside characterbottomCyclingbottomTransit100th pctDriving5th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Williams Bay is worth $444,700, above the typical Wisconsin town ($256,000). Homes cost about 5.3 times the median household income of $84,113, which is more affordable than 2% of Wisconsin towns. Median rent is $900 a month. 77.2% of households own their home.

Williams Bay vs Walworth County vs typical Wisconsin townWilliams BayWalworth CountyTypical Wisconsin townHome value$444,700$302,700$256,000Household income$84,113$80,520$82,217Monthly rent$900$1,150$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingWilliams BayTypical Wisconsin town
Median home value$444,700$256,000
Median rent$900$951
Median household income$84,113$82,217
Home value ÷ income5.3×3.1×
Homeownership77.2%86.8%
Median year built19821978
Seasonal / vacation homes39.3%—

Who lives in Williams Bay

PeopleWilliams BayTypical Wisconsin town
Median age45.945.1
Age 65 and over27.6%21.0%
Under 1824.1%—
Bachelor's degree or higher49.8%23.8%
Below the poverty line8.7%7.2%
Veterans6.0%—
Born outside the U.S.1.9%—
Work from home18.0%10.9%
Average commute26.7 min24.6 min
Homes with broadband88.4%89.1%

Weather in Williams Bay

July highs average 85.5°F and January lows 15.1°F. About 37.0 inches of rain and melted snow fall a year, with 40.1 inches of snow (typical Wisconsin town: 45.7 in). Expect about 21 days a year at 90°F or hotter and 136 nights at or below freezing.

Williams Bay monthly temperatures and precipitation10°20°30°40°50°60°70°80°90°32° freezing30°15°Jan35°17°Feb45°26°Mar59°37°Apr72°48°May81°58°Jun86°63°Jul83°61°Aug76°54°Sep63°42°Oct47°31°Nov35°21°DecPrecipitation (in) · snow (in) in blue1.913.91.98.12.34.83.52.64.14.83.73.33.63.00.22.53.42.37.1
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Lake Geneva Wwtp station (6.3 mi away).

Tornadoes, storms and disasters

35 tornadoes have passed within 10 miles of Williams Bay since 1950, compared with 15 for the typical Wisconsin town. 2 rated (E)F2 or stronger. The strongest, an EF3, struck on January 7, 2008 about 8.5 miles from the town center. The most recent was on April 17, 2026.

Tornadoes within 10 miles of Williams Bay by decade01950s51960s41970s11980s21990s12000s62010s162020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 47 times; the largest was 2.50 inches on May 2, 2018.

Severe weather in Walworth County since 1996

Storm events in Walworth County since 1996 by typeHail119Heat39Drought18Tornado26Dense Fog76Lightning22Flash Flood18Strong Wind49
NOAA Storm Events Database, Walworth County, 1996–2026 (all event types recorded since 1996). 7 deaths recorded.

Walworth County has been included in 13 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
April 5, 2011SnowstormDR-1966: Severe Winter Storm And Snowstorm
June 14, 2008Severe StormDR-1768: Severe Storms, Tornadoes, And Flooding
March 19, 2008SnowstormEM-3285: Record Snow And Near Record Snow

Jobs and pay in Walworth County

Walworth County had 45,268 jobs in 2024, paying an average of $50,949 a year. Unemployment was 2.9% in 2023; in Williams Bay itself the ACS puts it at 2.4%.

Largest industries in Walworth CountyManufacturing8,946 jobs · $65,834Hotels & restaurants6,708 jobs · $26,062Retail5,137 jobs · $33,827Health care & social assistan…4,701 jobs · $52,069Administrative & support2,131 jobs · $41,599Construction1,928 jobs · $66,346
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Walworth County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Walworth 2.9%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Williams Bay

3 public schools with 619 students, about 12.6 students per teacher.

SchoolGradesStudentsPer teacher
Williams Bay ElementaryPK-529612.9
Williams Bay High9-1218012.9
Williams Bay Middle6-814311.9

Towns near Williams Bay

Williams Bay questions

Is Williams Bay, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Williams Bay scores better for retirees than 99% of Wisconsin towns and quieter than 15%. 27.6% of residents are 65 or older (median age 45.9).

How much does a house cost in Williams Bay?

The median owner-occupied home in Williams Bay is valued at $444,700 (Census ACS 2020–2024), against a median household income of $84,113, so homes cost about 5.3 times income. Median rent is $900 a month.

What is the weather like in Williams Bay?

July highs average 85.5°F and January lows 15.1°F (NOAA 1991–2020 normals). It gets about 37.0 inches of precipitation a year and 40.1 inches of snow.

Does Williams Bay get tornadoes?

35 tornadoes have passed within 10 miles of Williams Bay since 1950 (NOAA Storm Events); the strongest was an EF3 on January 7, 2008. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Williams Bay's Census boundary (GEOID 5587200). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.