The Town Files

Oakland, Wisconsin

Town in Douglas County · population 1,170 (2020 Census)

Map: where Oakland is in WisconsinOakland
Median home
$286,000
Household income
$88,828
Jan low / Jul high
1° / 78°
Snow a year
58 in
Tornadoes ≤10 mi since 1950
3
Median age
53.3

Oakland is a town of 1,170 people in Douglas County, Wisconsin. The median home is worth $286,000, above the typical Wisconsin town ($256,000). It ranks easier by car than 93% of Wisconsin towns, quieter than 87% of Wisconsin towns, more upscale than 70% of Wisconsin towns.

How Oakland ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Oakland lifestyle rankings vs other Wisconsin townsRetirement64th pctFamilies45th pctQuiet87th pctWalkability10th pctFirst-time buyersbottomYoung professionals28th pctVibrancy37th pctHip & trendy5th pctCollege town24th pctUpscale70th pctVacation homesbottomSeaside characterbottomCyclingbottomTransit42nd pctDriving93rd pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Oakland is worth $286,000, above the typical Wisconsin town ($256,000). Homes cost about 3.2 times the median household income of $88,828, which is more affordable than 48% of Wisconsin towns. Median rent is $1,020 a month. 92.7% of households own their home.

Oakland vs Douglas County vs typical Wisconsin townOaklandDouglas CountyTypical Wisconsin townHome value$286,000$205,800$256,000Household income$88,828$75,099$82,217Monthly rent$1,020$909$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingOaklandTypical Wisconsin town
Median home value$286,000$256,000
Median rent$1,020$951
Median household income$88,828$82,217
Home value ÷ income3.2×3.1×
Homeownership92.7%86.8%
Median year built19811978
Seasonal / vacation homes16.7%—

Who lives in Oakland

PeopleOaklandTypical Wisconsin town
Median age53.345.1
Age 65 and over29.5%21.0%
Under 1815.9%—
Bachelor's degree or higher25.0%23.8%
Below the poverty line4.4%7.2%
Veterans8.0%—
Born outside the U.S.0.4%—
Work from home12.3%10.9%
Average commute32.7 min24.6 min
Homes with broadband94.8%89.1%

Weather in Oakland

July highs average 78.1°F and January lows 1.4°F. About 33.4 inches of rain and melted snow fall a year, with 57.5 inches of snow (typical Wisconsin town: 45.7 in). Expect about 5 days a year at 90°F or hotter and 180 nights at or below freezing.

Oakland monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°32° freezing20°1°Jan26°5°Feb37°16°Mar49°28°Apr62°39°May72°49°Jun78°57°Jul77°56°Aug68°48°Sep55°36°Oct39°23°Nov26°10°DecPrecipitation (in) · snow (in) in blue1.112.71.011.51.69.62.93.43.60.14.64.53.93.53.20.52.07.11.512.5
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Pattison Ranger Staion station (6.8 mi away); snowfall estimated from the 2 nearest snow stations, weighted by distance.

Tornadoes, storms and disasters

3 tornadoes have passed within 10 miles of Oakland since 1950, compared with 15 for the typical Wisconsin town. 1 rated (E)F2 or stronger. The strongest, an F2, struck on September 3, 1980 about 7.8 miles from the town center. The most recent was on September 3, 1980.

Tornadoes within 10 miles of Oakland by decade01950s01960s21970s11980s01990s02000s02010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 14 times; the largest was 2.75 inches on August 14, 2000.

Severe weather in Douglas County since 1996

Storm events in Douglas County since 1996 by typeHail96Flood7Drought41Ice Storm8Lightning7Heavy Snow127Flash Flood17Winter Storm12
NOAA Storm Events Database, Douglas County, 1996–2026 (all event types recorded since 1996). 2 deaths recorded.

Douglas County has been included in 10 federal disaster or emergency declarations since 1953, most often for flood, drought, hurricane.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
August 10, 2018FloodDR-4383: Severe Storms, Straight-Line Winds, And Flooding
August 9, 2016Severe StormDR-4276: Severe Storms And Flooding
August 2, 2012Severe StormDR-4076: Severe Storms And Flooding

Jobs and pay in Douglas County

Douglas County had 16,039 jobs in 2024, paying an average of $52,809 a year. Unemployment was 4.3% in 2023; in Oakland itself the ACS puts it at 7.4%.

Largest industries in Douglas CountyHotels & restaurants2,186 jobs · $18,918Retail2,088 jobs · $35,646Manufacturing1,756 jobs · $77,570Health care & social assistan…1,728 jobs · $46,109Transportation & warehousing1,414 jobs · $76,998Construction980 jobs · $82,431
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Douglas County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Douglas 4.3%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Oakland

Oakland questions

Is Oakland, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Oakland scores better for retirees than 64% of Wisconsin towns and quieter than 87%. 29.5% of residents are 65 or older (median age 53.3).

How much does a house cost in Oakland?

The median owner-occupied home in Oakland is valued at $286,000 (Census ACS 2020–2024), against a median household income of $88,828, so homes cost about 3.2 times income. Median rent is $1,020 a month.

What is the weather like in Oakland?

July highs average 78.1°F and January lows 1.4°F (NOAA 1991–2020 normals). It gets about 33.4 inches of precipitation a year and 57.5 inches of snow.

Does Oakland get tornadoes?

3 tornadoes have passed within 10 miles of Oakland since 1950 (NOAA Storm Events); the strongest was a F2 on September 3, 1980. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Oakland's Census boundary (GEOID 5503159100). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.